Lorre White, The Guru of Luxury

A secret to the beauty elite for the past 10 years is now being made available ….

Bob’s Cream

“Could this be the best cream ever made”?

A secret to the beauty elite for the past 10 years is now being made available ….

Imagine being friends with one of the greatest beauty executives of all time and he decides to make one last cream.  You get 50 years of his knowing the best of the best and he makes something even better….but you’re told to tell no-one…

This beauty executive meets an up and coming entrepreneur in skincare and a partnership is formed.

Welcome to Bob’s Cream, developed by Bob Nielsen, former Group President of The Estée Lauder Companies.  Bob worked closely and personally with Estée Lauder and the Lauder family on the growth of iconic brands including La Mer, Clinique, Aramis and Prescriptives.  Bob is also the former Chairman and President of the Fashion and Designer Group at Revlon where he supervised the Ultima and Borghese brands along with all mass brands.  During his 50 year career, Bob has made significant contributions to over 28 brands at both Estée Lauder and Revlon.

After retiring, Bob partnered with renowned chemist, Mark Potter and together they worked for 10 years to create Bob’s Cream.  Mark is a highly unique and creative formulator who draws on his experience from: 1) Clinical Dermatology 2) Pharmacology 3) Chemistry 4) Meteorology and 5) Physics.  His research includes highly efficacious skin repair complexes leading the industry. 

We recently launched Bob’s Cream, “Could this be the best cream ever made?” and the industry is buzzing!! Vogue, Vanity Fair and Allure Magazines are all raving! 

"It really just might be the best cream ever made." – Vanity Fair

http://www.vanityfair.com/style/2017/02/the-best-new-products-for-dry-skin

"liquid gold, the ultimate moisturizer" – Vogue

http://www.vogue.com/article/best-new-hydrating-face-creams-serums-masks-breakthroughs-technology

"people in the industry have been buzzing about this secret cream...the morning after I used this, my skin appeared smoother." – Allure

 http://www.allure.com/gallery/skin-care-products-beauty-editors-really-use

Bob’s Cream is the ultimate moisturizer.  It has 5x the strength of hyaluronic acid for a surge in hydration.  It creates the optimal environment for the skin to heal itself so the anti aging properties are second to none.  (It is based on a cream preventing radiation burns.) It is packed with 37 active ingredients including medical grade, 3 over the counter skin protectant drugs, botanicals and vitamins.  It also addresses any reaction the skin may have so anti redness, anti inflammatory from a sunburn, irritation, cosmetic procedure etc.  Finally, the advanced brightening complex continues to be effective when all other Vitamin C’s break down.  There is no retinol so it is safe for sensitive skin and pregnant and nursing mothers.

With an instant delivery system more penetrative than sheet masks, potent ingredients go deep within the protective barrier to help boost collagen production while hydrating the skin for a calming, soothing effect.

Directions: Make sure to rub the cream together so it melts then apply it.  It can be used day and/or night as a targeted treatment or all over the face and neck.

Benefits:

• Rebuilds and regenerates for visible repair of fine lines and wrinkles.
• Brightens, lightens and improves radiance.
• Surge in hydration – contains Cross-Linked Sodium Hyaluronate which is 5x stronger than Hyaluronic Acid.
• Uses our M/E Technology®, an advanced delivery system to distribute products deep into the skin and products can be reapplied for continual absorption.
• Contains a multifunctional anti inflammatory, antioxidant and anti redness Vitamin and Botanical Complex.

When a legend creates a legendary cream, you name it after him.  Bob’s Cream was launched on Bob’s 87^th birthday.

Bob’s Cream

“Could this be the best cream ever made”?

MSRP $95

Distributed by Scalisi Skincare

 

www.ScalisiSkincare.com

 

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Lorre White, The Guru of Luxury: Bob's Cream, Could this be the best cream ever made?

Why America's Retailers Are Tapping Into Wellness For Growth

As retailers struggle to draw in shoppers who have migrated online, stores are seizing on one of the few bright spots in the industry — fitness and wellness — in hopes of engaging consumers.

A yoga class at Lululemon's Vancouver headquarters | Source: Courtesy

 Stores like Saks and Urban Outfitters are looking to work out more than your wallet.

As retailers struggle to draw in shoppers who have migrated online, stores are seizing on one of the few bright spots in the industry — fitness and wellness — in hopes of engaging consumers. That means meditation lectures with Deepak Chopra at ABC Carpet & Home in New York, a yoga class at Bloomingdale's or a wellness getaway with Free People.

One recent Wednesday, a dozen women walked into Saks on Fifth Avenue, tucked their purses into lockers and got to work performing squat thrusts and jumping jack intervals during an hourlong boot camp. After class, they could browse through a rack of $85 Phat Buddha leggings and try Glow Recipe's $58 oil essence with cactus extract.

Mila Petrova, who wasn't part of the class that day but has attended other sessions at Saks, says it's the location more than the shopping that has drawn her — it's closer to her office. "I probably would have gone (to the workout) wherever they put it," she said.

The 27-year-old browsed the store only on the first night and hasn't made any purchases — she's usually rushing to the class from work and anxious to get home afterward. Still, though she's not a big shopper in general, she can see herself buying holidays gifts at Saks' Wellery section because she's already in the store.

Several stores have opened stand-alone locations with vast areas carved out for exercise classes and seminars. Urban Outfitters' five-story Space Ninety 8 in Brooklyn scheduled a chakra meditation and sound bath this month.

None of the chains are talking about how much the wellness business has increased sales — or if it has. It may be soon to tell. But while clothing stores struggle, US activewear sales have increased. In 2016, they rose 11 percent over the previous year to nearly $46 billion, according to The NPD Group, a consumer tracking service, and are up from $36.9 billion in 2014. So it's no surprise retailers want to offer those customers more and keep them in the stores longer.

Saks' New York flagship has devoted an entire floor to the 16,000 square-foot wellness sanctuary that opened in May and offers fitness classes, a salt chamber and meditation alongside other merchandise. Celebrity fitness guru Tracy Anderson was the marquee name on opening night. After a sweat session, fitness aficionados can test the latest home gym equipment like a Peloton bike, get custom-fitted for golf clubs or get their nails done — a day's worth of self-care in one spot.

 

"We need to be their sanctuary, whether they need retail therapy or want to feel good about themselves," says Saks President Marc Metrick. "After a good workout it's a big rush, so it's great. We want people to feel good in our stores ... it doesn't always have to be because you bought a killer pair of shoes."

The Wellery is full circle for the upscale chain that constructed an indoor ski slope at its flagship store in 1935, and offered skiing lessons for a time as a novelty activity to bring customers in.

Before the wellness trend, department stores like Sears and J.C. Penney positioned themselves as destinations through photo studios and beauty salons. Penney has also had success with small Sephora locations inside stores.

The wellness trend taps into what analysts and retailers say is people's desire for experiences. Magdalena Kondej, head of apparel and footwear at Euromonitor, characterised it as "the prioritisation of doing, seeing and feeling over having more stuff."

"No one comes to the store anymore to buy something. They can do that on the phone, in the cab, at home at night ... our stores have to become much more experiential," Metrick agreed.

Fitness retailers have also capitalised on this trend. Adidas opened its Runbase store in Berlin last year, which includes training facilities and a healthy restaurant. At Nike's SoHo store, consumers can test a pair of sneakers on the in-store basketball court, on a synthetic football field or on a treadmill that gives real-time feedback.

Stores are also focusing on selling nontoxic makeup, vitamins and powders for skin and hair. Free People, a bohemian apparel line popular among yogis, now sells wellness products. Some of the products and clothes are included in their retreats, like a five-night retreat at Glacier National Park that starts at $1,800.

Clean beauty queen and actress Gwyneth Paltrow had a partnership with Nordstrom this year for a series of pop-up shops. Paltrow's Goop brand curated the items, including non-toxic masks and serums, spiralizers for zucchini noodles, meditation pillows and yoga gear.

Bloomingdale's is also seeking to attract yogi dollars. It worked with wellness website Grokker for an online challenge, in-store events like yoga classes and a free subscription to Grokker for the month of May.

 

ABC Carpet & Home has offered seminars with meditation guru Gabrielle Bernstein. Thich Nhat Hanh, a Buddhist monk, led chanting with 100 fellow monks. Consumers can peruse sustainable and fair-trade jewelry, fitness apparel and maybe buy a tonic. It's part of an effort to draw like-minded consumers into the store and hopefully deepen their loyalty to the brand.

Bringing more consumers through the door — for whatever reason — can only help the stores, says NPD retail analyst Marshal Cohen.

"Impulse shopping happens more than double the amount in store than it does with an online purchase," he says.

 

 

 

By Kelli Kennedy.

www.businessoffashion.com