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  • The Luxury Channel video podcasts offers sponsors a sophisticated web media reach for elite brands to reach a wealthy demographic world wide by a respected luxury expert. This allows these brands to benefit from the most powerful and fastest growing media source, the web. Americans use the internet to shop twice as much as the average individual. People spend more time on the web then in front of the TV. A recent study done by The Luxury Institute found that Luxury consumers were disappointed in the weakness of luxury brands to meet their on line needs. Luxury brands were slow to enter fearing affiliation with the mass marketers and an inability to supply “the luxury experience”. The purpose of The Luxury Channel is to bring a luxury venue to the web where elite brands can have an appropriate environment to share their product knowledge and services in a sophisticated global reach. By all the brands sharing one venue it saves companies millions of dollars by having to establish their own channel from scratch and creating and producing content and paying to market their channel against all the other thousands of luxury brand’s channels. Any commercial agency can create a product video for a company, but with The Luxury Guru you get the video and a way to distribute it internationally.

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April 19, 2012

VW's Audi Buys Ducati for US$1.12 Billion

Vws Audi Buys Ducati For Us112 Billion

2011 Ducati Streetfighter S 3

Germany auto giant Audi, owned by Volkswagen, said on Wednesday it is in talks to buy over Ducati, the Italian maker of some of the most sought after exotic high-speed motorcycles in the industry.

"The deal will be completed as soon as possible after it is cleared by the authorities," Audi said in a statement. Various press reports have pegged the buying price at around 860 million euros (US$1.12 Billion).

The deal will see Volkswagen gaining entry into the top-end motorcycle market—head-to-head with its auto rival, BMW.

Ducati, established in Bolgna, northern Italy in 1926, is famous for its high-speed road and racing bikes, of which it sold 42,000 last year worth 480 million euros. Investindustrial, an investment fund, has controlled the company since 2006 with a 70 per cent stake.

Ducati

 

Posted at 09:45 AM in Private Jets/Yachts/Luxury Cars |

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Here's what they are saying...

  • "It is impossible to overdo luxury. Give us the luxuries of life, and we will dispense with its necessaries. Easy to say, hard to be able to do unless you know the Guru of Luxury, Lorre White. I have traveled to many countries with Lorre and she really knows luxury. When she is not around me, I always watching Lorre’s videos and I read Lorre’s blog to keep up on what is new in the luxury market." Princess Victoria London

    "Lorre White is a great expert source for luxury knowledge and insights. She is also a great connector in the luxury industry." Milton Pedraza, CEO, Luxury Institute, LLC The Wealth Report

    "Lorre's take on the Luxury market is refreshing and frankly very much needed. Her stance on luxury as a "quality of life" vs. gluttonous amassing of quantity couldn't possibly be a timelier message given the times we live in." Michael, eVelvet Rope media, owner

    "Lorre is ground breaking and creative and brings a unique and much needed luxury reach to the web with her timely Luxury Channel on iTunes & her LuxGuru blog. Now anyone in the world can watch." Peter M. Deeb, Chairman, Hampton & Cie SA (Suisse)

    "I love working with Lorre, as she is truly unique expert in her field. She has a vast experience of luxury market and a very impressive international network. She knows the best luxuries by living her life in luxury." Mervi Sippola, Luxury Consultant, Monaco

    "I have been a client of Lorre and White Light Consulting about the US expansion plans for Flow, an endurance drink for golfers. I am always impressed with her marketing ideas, professionalism and amazing international contacts." Marko Sjoblom , Flow Owner, Finland/Monaco

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  • Flowdrinks - drink for golfers
    Feather FLOW™ is a special, natural and totally new invention in the sport drink premium category.