MS. White has worked extensively in the luxury travel sector handling both private and commercial aviation. It is difficult to condense a couple of decades of travel industry work. " Lorre helped grow Sea Gate Travel from 188th into one of the 10 largest in the US. In doing so, she orchestrated hundreds of millions of dollars worth of corporate travel for global brands, including the league travel for the entire NBA, the NHL, and the MLB. Lorre was instrumental in launching the NBA’s own airline, where she escorted the NBA and US Olympic Dream Teams to events. For Warren Buffet's Berkshire Hathaway, she was the Global Head of Sales & Marketing for the BBJ division, where she created the M-Club."
Lorre White has two major roles in the luxury business sector globally. She is an esteemed luxury marketing consultant and Keynote speaker, and also the only international luxury media personality.
As an international luxury media personality who regularly appears on TV, radio and every conceivable form of digital media she is known as “The Luxury Guru.” In this role, she shares her expertise about living a luxurious lifestyle. Her following is large and diverse, from royals and billionaires to those who aspire to live the luxury life. As a luxury marketing consultant for over 25 years, Lorre White works with companies who target Ultra High Net Worth consumers.
Her consulting clients include private jet, yacht, private banks, thoroughbred horses, luxury media, etc. Lorre helped grow Sea Gate Travel into one of the 10 largest in the US. In doing so, she orchestrated hundreds of millions of dollars' worth of corporate travel for global brands, including the league travel for the entire NBA, the NHL, and the MLB. Lorre was instrumental in launching the NBA’s own airline, where she escorted the NBA and US Olympic Dream Teams to events. For Warren Buffet's Berkshire Hathaway and their partners Marquis, she was the Global Vice President of Sales & Marketing for the BBJ division, where she created the M-Club.
Luxury Marketing is very different than Mass Marketing that is taught at most Universities. There are very few specifically trained in the Luxury marketing sector. What motivates the Ultra High Net Worth is very different than the motivating factors of the majority. The top wealthiest 1% controls over 50% of the world's finances. This is a small but very powerful group who require a unique marketing reach.
Ms. White works with C level employees or owners on anything that is associated with the luxury brand or image. She specializes in “Class Marketing” or reaching the world’s wealthiest demographic. This includes Strategic Marketing Planning, Branding, Advertising, PR, CRM (Customer Relationship Management) Events, Service, Sponsorships, Holiday Gifting, social media and other planned opportunities for client touch. Ms. White works with companies that want to know how to better reach and maintain their targeted audience. Followers of her blog have read many of her articles that have published covering many of the common mistakes of companies. Those give some idea of the types of projects that she has worked on.
92% of wealthiest individuals are self-made & 80 % of them have had their substantial wealth only 10 years or less. This means that the ones controlling most of the wealth globally are not brand aware. This new reality requires a change in how companies market to these new wealthy consumers. "Luxury brands that used to just be able to ride on their reputation must now aggressively educate these individuals about their brand. These individual did not grow up with the old luxury brands" says Lorre White.
Her followers are predominantly UHNWI that sign up to get information from her blog daily www.LuxGuru.Typepad.com. It was originally established for her UHNW clients when she ran global marketing for NetJets/ Marquis Jets BBJ program and expanded as she began doing television appearances and writing for luxury and business publications.
White says there are very few media sources that have this reach. “This is why companies like Rolls-Royce had me do the very first personal interview with their global CEO; because they want to reach my audience. This is something very rare.” She started her blog in 2004 when she was the global head of marketing for NetJets BBJ program (NetJets wealthiest clients), as a way to better service their needs.
As a luxury marketing consultant she works with companies that want to reach the world's wealthiest 1%. Her clients include yacht, private aviation, private banking, race horse syndication, real estate, fashion, etc. .As the only luxury media personality she educate people on the best of every luxury category on TV, Web, Magazines and radio.
Ms. White has had a monthly column in Portugal's #1 luxury magazine DNLife with over 1.2 million subscribers. She gets asked to contribute to business and luxury magazines and other media globally. She is considered one of the very top in her field globally. There is a great deal published about her work.
"In Luxury Marketing it is about who, not how many. A million people that cannot afford your product are worth less than one person that can."
"Lorre White's following is large and diverse including royals and billionaires" ~ FORBES
"It is impossible to overdo luxury. Give us the luxuries of life, and we will dispense with its necessaries. Easy to say, hard to be able to do unless you know the Guru of Luxury, Lorre White. I have traveled to many countries with Lorre and she really knows luxury. When she is not around me, I always watching Lorre’s videos and I read Lorre’s blog to keep up on what is new in the luxury market." Princess Victoria London