Lorre White, The Guru of Luxury

THE DISARMING AND EVER SO CHARMING, LORRE WHITE - FEATURED IN OPULENT CLUB

THE DISARMING AND EVER SO CHARMING, LORRE WHITE

POSTED BY OPULENT CLUB INSIDER MAY - 17 - 2013 

I like to start my interviews with a question like, “tell me what the biggest misconception about what you do”.  If my interview pulls out information that the previous writers have missed, than I have brought something of value to my readers.  So that is exactly how I started my interview with Lorre White, the international media personality who has been dubbed, “The Luxury Guru”.

She flashed a big dimply smile at me. I found myself taking a double glance into her olive green eyes. “I guess the most frequent misconception is that I am a personal shopper to the rich.  I think that the mass market tries to put what I do in terms that make sense to them.  My unique niche it reaching the world’s wealthiest demographic.  I am a luxury marketing consultant and my clients are luxury brands that have products/services to sell that require a certain level of wealth to purchase them, things like $60 million yacht, or $120 million private jet.  In my consulting work it is not the end user (buyer) that I am working with; it is the companies that need to know how to reach and maintain this small and difficult demographic.  Since luxury marketing is nothing like mass marketing, which is what is taught at most universities, it requires a different skill set and knowledge.  Out of my many years in this small niche specialty, my work as a luxury media personality developed.  Some have compared me to Martha Stewart for the rich.  Just like Martha does not take out her audience and help them shop, neither do I.  But she does share what she considers to be the best in her market from cooking pans to baking flour, and educates her followers about those products.  My shows and articles (www.LuxGuru.Typepad.com ) educate my UHNW following  about jets, yachts, hotels, etc., things that are of relevance in their world.”

Lorre’s legs were wrapped in a double helix and I saw the flash of a red sole from under her pink stilettoes shoe.  She certainly was the “image” of a luxury guru, but Lorre had a disarming easygoing charm about her.  In preparation for this interview I had researched her and watched several of her TV and web shows.  I found her to be even prettier in real life than on camera, which is not often the case.  I found my energy toward her shifting.

“Most UHNW, more than 92% or them are new money.  They grew up in lower to middle income homes and did not have the exposure to the products and brands that are now available to them.  I simply provide them with a stress free, ego free, way for them to learn about the luxuries of life, from a source that they have built a trust with over 2 decades of working in the elite end of the luxury sector”, said Lorre White.  She continued to rattle off marketing facts about the rich. “Most people fall in the aspirational luxury consumer category.  They aspire to be able to have/try/do everything at the best level in life, but have to pick and choose where they want to spend their extra income.  The demographic that I work with, does not have to chose.  They need more information, and they need it about more topics, and about products that there is not the level of media coverage that exists for mass products.”

“Warren Buffett, the world’s most successful investor, hosts Lorre White and top clients at a private aviation function.”

I told her that I had not seen many media sources that covered private yachts and jets, but that there was a plethora of travel sites with recommendations on where to stay.  I asked her if that was competition.  “Just because a site/show/magazine/product has the word luxury shoved in front of it, it does not make it one.  Many sites give a great recommendation on a hotel/spa etc because they got a free trip in exchange.  When one of these sources says it is “great”….who are they?  Is it the mail room clerk that makes $40,000 annually, and is he/she qualified to say that it would meet the expectations of Bill Gates, or Warren Buffett, as a luxury accommodation?  Who is giving the evaluation, is where all the credibility emanates.  The UHNW know this.  That is why I have the unique situation to have such a specific following.”

The American born “ Luxury Guru” was not what I was expecting.  Somehow she took the snob stigma out of rich and replaces it with pure joy and love of the art of living.  It was not about what some cannot have, but all about what can be had.  She seemed to represent the example of living life well and with compassion. “There are many more aspirational consumers than UHNW” she continued.  “The aspirational market is a multi-tier hierarchy that has several radically different behavior expectations.  Most media successfully reaches this larger (in terms of number of people) market.  My specialty is smaller in numbers of people, but larger in actual wealth, both individually and as a group.”

So how can I tell if I am on a site for aspirations or the UHNW? I asked.  “There are many ways”, she replied.  “For example, if you see coupons, the luxury products are of a lower price range like perfumes, cosmetics, skin care and fashion, or you see ‘sign up now and get 10% off’, the use of words like affordable luxury….you know you’re on an aspirational site.”

Wanting to get a peek behind the very elegant and buttoned up persona, I asked Lorre to tell me some things about herself that would give someone insight into her personality. “ I love to travel, I love dogs, I practice yoga and I enjoy cooking.” She replied.  “I am a warm weather girl.  I like summer time, the sea, the south of France and Italy.” Thinking that I might ruffle the feathers somewhat I asked how she married being a luxury guru with her yoga practice.  She answered, “The appreciation of luxury is really a very yogic philosophy.  It is in the conscious awareness of the art form in that moment of time.  Education/understanding enhances our appreciation…. Living life to its fullest!  Luxury is what we do beyond mere survival.  Luxury is the best of any art form.”

In excepting this interview assignment it was just another celebrity feature to crank out.  Lorre turned me into a fan.  I am starting to understand why her popularity has taken on such global organic growth.  Like she said “Who doesn’t like luxury!”

For more information on Lorre, please visit her website at: The Guru of Luxury or White Light Consulting. 

Lorre White

CEO, White Light Consulting

 

 

 

 

 

 

 

 

http://insider.opulentclub.com/lorrewhite/

Visit Thailand in luxurious style

Ritz Carlton Phulay Bay Infinity Pool

Make exploring Thailand a truly luxurious experience

Thailand’s stunningly beautiful scenery, unique culture and intimate hospitality attract visitors from every area of the globe, catering to those ready to dive headfirst into unknown places, explore ancient civilisations or simply relax by the white sands and cobalt waters of the many beaches. While Thailand is a staple for backpackers everywhere, the top of the list for travelling destinations, it also caters for some of the most discerning of patrons. It may be a gap year staple, but some of the most prestigious hotel chains in the world, along with exclusive independent resorts have made the country a promising prospect for an unforgettable luxury getaway. With that in mind, we have selected a few of the best to give you some idea of what you can find…

 

Ritz Carlton Phulay Bay, Krabi

 

In typical Ritz Carlton style, Phulay Bay is one of the most luxurious resorts in Thailand. Between lush jungles, blue water and a beautifully rugged shoreline begging for a day of island-hopping, the area offers unspoiled views of the scenery that has made it a global holiday destination. The resort itself enhances the area’s natural magnificence with a deep sense of peace and tranquillity, emphasized by the sheer luxury of the contemporary Thai villas. Complete with a 24-hour butler service, the resort ensures that guests can relax with each and every need met.

 

From cocktail bars to traditional Thai cuisine, Phulay Bay uses only the freshest ingredients in the various restaurants available, the highlight of which is undoubtedly Lae Lay. Worth a visit in itself simply for the unforgettable setting, surrounded by azure water, Lae Lay’s daily-caught seafood is flawlessly prepared and undoubtedly a culinary highlight of any visit.

 

For an indulgent, blissfully relaxing time out, global luxury spa ESPA has a home at Phulay Bay. With the soft rhythm of the Andaman Sea just within earshot, the treatments on offer enhance the prevalent sense of tranquillity, soothing all the senses into deep calm with massages and bespoke aromatherapies. Along with treatments, the resort offers candlelight yoga, a uniquely serene experience.

 

For those that want to do more than relax, there are a host of activities, from kayaking between the local islands to trekking through the jungle on the back of an elephant. Nearby Hong Island is one of the area’s best-kept secrets, you can go swimming in the lagoon at Koh Hong, view the great sights in Phang-Nga Bay, as well as exploration of intricate cave systems, it offers plenty for even the most active of visitors.

 

 

 

Four Seasons Tented Camp Golden Triangle

Lae Lay Seafood Grill at Ritz Carton Phulay Bay

Soneva Kiri

Soneva Kiri Treetop Dining

The Grotto at Rayavadee Resort

Rayavadee Resort

Mandarin Oriental Dhara Dhevi

Soneva Kiri, Koh Kood

 

Soneva pride themselves on creating uniquely memorable experiences and, between greeting the sunrise with a luxury breakfast in the resorts tree pod dining area and a picnic beside the magnificent Klong Chao waterfall, their Koh Kood resort is just that. The array of activities on offer is impressive, both cultural and sporting. Koh Chang National Park offers two-dozen dive sites down to 30 metres though much of the more colourful coral thrives closer to the surface, around 12 metres, while Ao Salad village offers an intimate glimpse into the everyday lives of the locals.

 

Despite the experiences, dining takes centre-stage at Soneva Kiri, the aforementioned tree-top dining being one of the highlights. 12 metres up, the waiter arrives by trapeze to serve gourmet dishes in a style to be found nowhere else. While impressive, that is just the beginning of the culinary delights on offer. Dinner at Benz, situated in the midst of a mangrove swamp, is just as memorable, while those with a sweet tooth can sample the local honey and indulge in their chocolate factory daydreams in Soneva Kiri’s chilled chocolate room, packed with chocolate truffles, lollipops and cacao cocktails. To round it off, also on offer is a selection of sixty different ice creams to take the heat out of the day.

 

Not to be outdone by the food, the twenty-nine villas at Soneva Kiri are all vast and luxurious. In a style at once minimalist yet with all the amenities you could want, the villas blend in perfectly to the surrounding landscape. Each is embraced by a private pool and faces either the glorious sunrise or strikingly multi-hued sunset. With electric buggies to ferry guests to other areas, they provide the ease and simplicity for a perfect retreat from the world.

 

 

Rayavadee, Krabi

 

The Ritz Carlton is not the only luxury retreat at Krabi and Rayavadee is just as special. Accessible only by sea due to the surrounding limestone cliffs, guests arrive at the resort after a short, exhilarating speedboat trip from Krabi pier, creating a sense of fantastic isolation and journey into the undiscovered.

 

The resort itself boasts nearly 100 enchanting two-story pavilions and 4 luxurious private villas spread over 26 acres of coconut groves and tropical gardens and bordered by three beaches. The award-winning architecture blends with its natural surroundings to create a unique atmosphere reminiscent of an idyllic southern Thai village.

 

With a number of restaurants to choose from, there is one in particular that stands out. The Grotto is a subterranean restaurant where guests can fine among the stalactites and stalagmites of Krabi’s limestone karsts. Serving light snacks and barbeque, seating along the idyllic Phranang Beach allows a drink in the sun during the day, while at night a retreat into the grotto itself lends an air of natural grandeur to any meal.

 

Guests can learn a number of traditional Thai activities, including Thai cooking, flower garland weaving, fruit carving and batik painting. However for those of a more adventurous mind there is plenty to be done in the way of hiking, kayaking or diving, all in the astounding lush tropical paradise that is Krabi. Most magnificent however are the elephants, which guests can ride through a guided exploration of the local jungle and get up close and personal with one of the world’s most majestic and intelligent animals.

 

Mandarin Oriental Dhara Dhevi, Chiang Mai

 

Between the unsurpassed service you would expect at any branch of the world-famous Mandarin Oriental and the immersive experience the resort offers in Thailand’s Lanna culture, Dhara Dhevi easily rivals its revered Bangkok namesake. Located close to one of Thailand’s most fascinating cities, the resort is not just luxurious but is an architectural gem, influenced heavily by the local culture, both contemporary and ancient, a theme reflected eminently in the accommodation.

 

Converted from authentic Northern Thai rice barns, exteriors maintain their unique Lanna style while interiors enjoy a spacious, modern design with accommodation spread over two floors. The décor of the ground-floor living space incorporates traditional rustic elements such as bamboo, silk and hill tribe textiles, whereas upstairs features crafted wooden beams and sliding shutters as well as a peanut-shaped spa bath in the inviting bathroom. An outdoor terrace off the king bedroom is furnished with a small table and sun-loungers. Several of the villas are clustered around a private cottage garden through which a small brook flows, the perfect place to relax in the early evening.

 

The culinary offerings of the resort are as varied as they are exquisite, with everything from evening meals to Sunday brunch, bistro dining to casual poolside snacks on offer. Farang Ses, one of the most acclaimed French restaurants in Thailand offers traditional continental cuisine in a grand Lanna buildings which features elegantly sculpted chandeliers and enormous teak pillars clad in sheets of beaten copper relief. Named after the prosperous Chinese province famed for black tea, Fujian specialises in authentic Cantonese and contemporary Chinese cuisine and is particularly famed for its dim sum lunches. Finally, for more local fare, Le Grand Lanna lives up to its name with both northern Lanna and classic Thai dishes, complemented each evening by traditional music and dance.

 

Mandarin Oriental Dhara Dhevi

Four Seasons Golden Triangle, Chiang Mai

 

While a tented camp may seem to be more along the lines of the backpackers that swarm through Thailand each year, Four Seasons resorts are not known for their lack of luxury. While the accommodation on offer is indeed tents, this is not camping and though the quiet solitude and open air allow guests to get back to nature, they can do so in the utmost comfort and style. With stunning views and handcrafted furniture, they are as far away from everyday camping as guests feel from the world.

 

Elephants may be a major attraction throughout Thailand, with many resorts allowing visitors to see or even ride them, yet atFour Season Golden Triangle the gentle giants take centre stage. As well as riding them, guests can take on Mahout training, learning how to act around the elephants to put them at ease and give commands to drive them, a skill that can be practiced in abundance in a variety of jungle and mountain treks.

 

After a hard day of Elephant steering, what better way to relax than a traditional Thai massage, nestle amongst the bamboo? Along with innovative treatments created with local ingredients, including mountain botanicals and local warming spices, the Camp’s spa provides a holistic healing experience to soothe the aches and pains of an arduous mountain trek.

 

Between the luxuriously bedecked ‘tents’, indulgent spa and activities from elephant riding to traditional cookery courses, Four Seasons Golden Triangle is more than a few steps up from usual thoughts of camping.

 

 

 

 

 

 

 

 

http://luxworldwide.com

Lorre White, the globally recognized luxury expert, is the celebrity featured in San Francisco's Opulent Club Insider

 

Opulent Club Insider features Lorre White " The Luxury Guru".  

The article is titled "THE DISARMING AND EVER SO CHARMING, LORRE WHITE" 

 

The direct link is  www.insider.opulentclub.com/lorrewhite

Opulent Club Insider is the trendsetters, broadcasting the latest buzz around astonishing luxury lifestyle.  To inspire, educate, be relevant, we dedicate time to find and show you new, astonishing luxury lifestyle items.  Opulent Club Insider is the definitive luxury web publishing and essential guide to luxury for the modern connoisseur.  www.insider.opulentclub.com

 

 

Henry Pham is the Founder of Opulent Club® also sit on advisory board at Liatris Capital - Opulent Club, is a first-of-its-kind revolutionary San Francisco City private membership club providing an extraordinary array of one-of-a-kind lifestyle experiences. Combining diverse options for overnight stays at some of the city’s best addresses with the most desirable venues, events and attractions, members can enjoy unforgettable experiences in the world’s greatest city San Francisco.

The curious summer ritual of Italy's beaches

• What is it with Italians and their beaches? Peter Popham explores the ritual of seaside lounging in Italy
• 
  

There comes a moment when we have to face the fact that, while we admire and envy the Italians for all sorts of reasons — and in fact they return the favour, albeit, naturally, for all sorts of different ones — we are, at bottom, very different folks.

This truth was brought home to me when I was taken on holiday by my Italian friends to Sperlonga. It's a wonderful liWhat is it with Italians and their beaches? Peter Popham explores the ritual of seaside lounging in Italyttle town between Naples and Rome, with a labyrinthine centro storicopiled up carelessly on a rocky headland. Then, when you have had your fill of exploring that, you head for the beach. It curls in a deliciously lazy way round to the granite cliffs at the far end... and it is staked out by 3,000 canary yellow beach umbrellas, marshalled in perfectly straight lines like the Grenadier Guards. Beneath each is a sun lounger, all identical like the ombrelloneand equally precisely aligned.

You will understand my reaction: I wanted to turn tail and run. But too late. Federico and Michela walked me over to their umbrellas and loungers and, as luck would have it, there was one for me, too, next to theirs, because their best friends Cinzia and Paolo would not be along that day.

I soon discovered that they came here every summer: samebeach, same sea. And not only that, but the same loungers! And while such a formula would sound like slow torture for any free-spirited Brit, this was how my funny, creative Italian friends chose to spend weeks and weeks EVERY YEAR! There must, you will say, be more to it than that. And of course there is.

All Italy's best beaches are private: the sand is sliced up into segments, each leased and looked after by a different bathing establishment or lido, except for an unkempt bit at the end, which is public and free. That may strike us as a bit obnoxious, but for my friends it means that, for the price of a season ticket (about £345 a month), they have a reserved lounger, alongside their mates, throughout the holiday. It means clean sand, an all-day bar, an excellent alfresco restaurant, late-night outdoor concerts, perhaps a disco and so on.

As you would expect of Italy, there is a complicated pecking order between the different resorts. The town of Capalbio, in southern Tuscany, for example, has been celebrated for generations as a summer bolt hole for left-wing politicians. La Costa Smeralda in Sardinia, made notorious by Berlusconi's bunga-bunga parties at his villa there, remains the playground of choice for billionaires like Flavio Briatore. Seaside towns on the Adriatic coast such as Rimini have seen Russians pour in — these days they even outnumber the Germans — and this has reduced their appeal to more status-conscious Italians. Meanwhile for the Milanese it's the azure seas of Lampedusa, Italy's southernmost point, halfway to Libya, that are irresistible.

In those rows of umbrellas we see uniformity, regimentation and repetition; my friends see the relaxation of knowing exactly what you are going to get when you arrive at the seaside, and in company which they are sure to enjoy. Throw in guaranteed sunshine, and there is a lot to like.

Top ombrellone spots:

Tuscany
Bagno Alleluja on the Tyrrhenian coast is near Hotel Cala del Porto in the Maremma region in the south. Via del Porto, Punta Ala

Liguria
Some of the most charming coasts in Italy. Easily accessible from La Spezia is the Sporting Beach di Carrodano Gigliola. Via Olivo 345, Portovenere 

Rome
An Italian take on the 60s in the seaside village of Fregene.Singita Miracle Beach, Via Silvi Marina, Fregene

Sperlonga
Try the tranquil Lido tre Conchiglie. Via Lago Lunga, Sperlonga

 

 

 

 

 

 

 

 

http://www.bahighlife.com

Top eco-friendly luxury hotels

A resort in Australia that helped bring a species of tree back from the brink of extinction, a lodge in Guatemala that’s completely off the grid, and a Japanese oasis that offers guests luxury eco-tours are being called some of the top, green yet lavish hotel stays in the world.

It sounds like a contradiction in terms: opulent hotels that provide five-star service and amenities while respecting the environment.

But according to Ecoluxhotels.com, helmed by a travel journalist and an environmental consultant, the two concepts don’t have to be mutually exclusive.

As the world fetes the 43rd edition of Earth Day on April 22, globetrotters with deep pockets are encouraged to consider spending their money at eco-responsible properties that offer luxury experiences, guilt-free.

Just an hour outside Tokyo, for example, guests can find a secluded, mountainside spa resort that harnesses the power of the area’s geothermal energy to provide a luxury hot spring experience which is said to have skin-healing properties.

Hoshinoya Karuizawa, styled after traditional Japanese inns or ryokans, also offers guests award-winning eco-tours on foot and on bike that explore bird wildlife sanctuaries in the day, flying squirrels at night, and operates a black bear conservation program.

Similarly, the resort is powered by hydroelectricity generated by the area’s fast-moving streams and rivers in the mountainous surroundings, while foods are sourced from local farmers, reports Ecoluxhotels.com.

Here are a few other picks for the greenest luxury hotels in the world, as chosen by Ecoluxhotels.com:

Laguna Lodge, Guatemala

Set in the lush, tropical jungles of Guatemala, the five-star boutique hotel offers sweeping views of Lake Atitlan and a trio of volcanic peaks in the distance. Suites are carved out of the area’s volcanic stone, adobe and palm and decorated in indigenous Mayan antiques. The lodge is also powered entirely from renewable solar energy and is off-grid, reuses grey water, collects rainwater and grows organic vegetables. Meals are meat-free.
http://www.thelagunalodge.com

The Scarlet, Cornwall

Set along the Cornish coast, the airy, seaside British resort is pitched as an Ayurvedic-inspired spa that tries to echo the rugged surroundings into its design. In addition to offering classes like ‘laughter yoga’, transformational dance, surfing and horse riding, the wellness retreat also offers day-long sustainability courses.

Eco measures include the harvesting of water, the collection of rain water and the use of solar energy.
http://www.scarlethotel.co.uk

Emirates Wolgan Valley Resort & Spa, Australia

Deep within the Greater Blue Mountains, three hours from Sydney, guests staying at the Wolgan Valley Resort choose from 40 luxury suites styled after traditional, rural Australian homesteads, each with its own private terrace and swimming pool. Billed as Australia’s first luxury conservation-based resort, the property is also the first to achieve internationally accredited carbon neutral certification through cabonNZero which it’s maintained for three years in a row thanks to its rehabilitation programs and use of renewable energy. By the end of last year, more than 200,000 trees were planted in wildlife corridors, for example, including the reintroduction of the Wollemi Pine, one of the world’s rarest trees, which was thought to be extinct.
http://www.wolganvalley.com

Garonga Safari Camp, South Africa

A luxury safari sanctuary that promises intimate wildlife encounters with four of the five iconic African land animals, Garonga is glamping at its finest. Guests stay in spacious, airy tents outfitted with wooden decks, hammocks, large, draped beds and indoor and outdoor showers. Activities include safaris, spa services, wilderness walks, outdoor bush-baths and sleep-outs. Ssustainability measures include the conversion of food and natural waste into natural gas, which is used to power the kitchen stove. The site also harnesses solar power, harvests grey water and grows its own vegetables while its fleet of vehicles is powered by biodiesel.
http://www.garonga.com

 

 

 

 

 

 

 

 

Courtesy AFP

Lorre White, Marketing Expert & Media personality, The Luxury Guru's Word Cloud

Lorre White, the Marketing Expert and International Media Personality's Word Cloud.

 

Word Cloud for Lorre White

 

AND

Download Luxury Guru Word Cloud

(two different ones)

Four Seasons Announces 2014 Private Jet Around The World Itineraries

Four Seasons Hotels and Resorts, a name already synonymous with luxury, has kicked things up a notch with the unveiling this week of their 2014 "Around the World" programs. The private jet tour takes lucky (read: rich) jetsetters on a month-long journey to between seven and ten destinations across the globe on a private Boeing 757 outfitted for just 56 guests.

The destinations? Bucket-list worthy, and the hotels aren't too shabby either. All properties on the tour are Four Seasons hotels or resorts, naturally.

This year the program has a few tweaks, as they are offering two itineraries: a "Rediscover the Americas" tour from February 24 to March 13, 2014, that touches down in Miami, Nevis, Buenos Aires, Carmelo, Costa Rica, Punta Mita and Beverly Hills and a 23-day around the world trip that starts March 14 and goes to Hawaii, Bora Bora, Bali, Sydney, Mumbai, Istanbul and London. The trip has gotten even more high touch as well – there are just 56 spots this year, down from 78 the year before.

Just what does one get when they travel around the world by private jet? Quite a bit, including a private chef, physician and a veteran Four Seasons concierge who'll be onboard for the duration. On travel days, guests will enjoy expedited boarding, luggage handling and assistance with customs and immigration formalities, where possible. Once comfortably on board, travellers can stay connected with Global Wi-Fi or tune out with supplied Bose headphones – although there are no overnight flights, so guests won't need to catch more than a nap here or there.

Guests enjoy between two and three days at each location, and can choose their own itineraries while on the ground.

How much will it cost you? A cool $63k per person, double occupancy for the Americas tour, and $88k, double occupancy, for the Around the World trip.

 

 

 

 

 

 

 

 

 

 

 

 

by McLean Robbins

http://www.gadling.com

Royal items at auction

For those interested in Western European history, the recent auctions in 2013 have kept the collectors quite busy. Recently, King Louis XVI's bloodstained cloth from his assassination was sold for $24,400 (€19,000) at a Paris auction. Now a series of highly sought after gamut of artifacts relating to the British Kingdom's imperial history is set to go on sale, which includes a King Richard III signed document, King Charles I portrait, and some of Princess Margaret's personal jewelry and collectibles as well. Though they have been a part of a glorious part with noted owners owning them, the trend has shown that royal memorabilia auctions have typically managed to kick up a storm of bidders, like witnessed in the case of the 2012 royal auctions.

 

Royal Items to go up for auction

 

King Richard III signed document

 

King Richard III signed document

 

Final Auction price: $52,417

King Richard III's signed documents are some of the rarest artifacts of British history. This particular document with the King's signature, is one of the less than a dozen set which continue to be in existence In fact, in the last 30 years, only 3 similar artifacts have surfaced. This particular document was used to settle a land dispute between a group of Westmorland Councillors and the 2nd Earl of Westmorland, where King Richard is seen requesting both the parties to settle matters quietly between themselves.

King Charles I portrait

 

King Charles I portrait

 

Estimated auction price: $76,050-121,680

Come April 11 this year, and Christie's Old Masters and British Paintings Auction will include this rare glorious depiction of King Charles I portrait, where he is seen riding horseback. Sir Anthony Von Dyke is known to have created the earliest version of this masterpiece, but this one was painted by one of his followers, for Sir John Byron, who was the 1st Lord Byron. This painting was designated to be placed at the Long Gallery at the St.James's Palace.

Princess Margaret's jewelry collection items

 

Late Princess Margaret's Personal items

 

Estimated auction price: £150,000 ($229,986) for Cartier Gold watch

£140,000 ($214,672) for solid gold clock, £750,000 ($1.1 million) for 5.16 caratdiamond ring

Amongst a host of items from the personal collection of Late Princess Margaret, Queen Elizabeth's sister, 3 such items remain to be of prime interest amongst collectors. The prime is the 5.16 carat diamond ring, which was purchased in 1970 and is said to be worth £750,000 ($1.1 million). This flawless diamond ringis known to be the single most expensive item to go on sale at the 'Antiques for everyone' event held in Birmingham, UK a couple of days back. Next is the £150,000 ($229,986) Cartier gold ladies watch, which was purchased for the Princess' 20th birthday, but in 2nd hand for a then notable amount of £100 ($153) in 1940. The next significant item to go on auction is the £140,000 ($214,672) solid gold clock, which has the Late Princess' initials inscribed on it. As a mark of authentication, Princess Margaret's son, Lord Linley has personally authenticated the items, to mark the genuine linage of the rare items.

 

 

 

 

 

 

 

 

 

 

Wrik Sen

http://www.bornrich.com

Exclusive Luxe Spain features Lorre White, The Luxury Guru (available in English or Spanish)

http://www.exclusiveluxespain.com/Lorre-White-The-Luxury-Guru_a320.html

 

 

Lorre White is an International Luxury Marketing Consultant for White Light Consulting and the only internationally recognized luxury media personality.

She has been a luxury expert on CNN, Money, ABC, NBC. Fox National, Sirius Radio and in multiple magazines globally. 
She had a monthly column in Portugal's #1 rated luxury magazine DNLife and often contributes luxury articles internationally. She is frequently the celebrity featured in luxury, lifestyles and business magazines globally too. She has a popular luxury blog 
www.LuxGuru.Typepad.com which FORBES magazine says has "a following including Billionaires and Royals". 

When we speak about the most professional person that works in luxury, immediately we think of Lorre White. She looks like a Hollywood star and her nice smile shines like the sun in a summer day. But Lorre White is not only a pretty woman, but an important business woman dedicated to luxury market. She has worked in all different media formats including web, TV, radio and magazines.b[ Lorre is member of Who’s Who in America for her contribution to Luxury Market both as marketing expert & as a luxury media personality. You can also follow her on Twitter @Lorre.

What is Luxury for you?

It is a "quality of life not simply amassing quantity. It is an enlightened approach to living". 

What do you think of luxury brands today and how they must act?

Because 92% of the UHNW are new money and 80% have had it less than 10 years, luxury brands that use to just be able to ride on their reputation, must now aggressively educate the UHNW individuals about their brand. These individuals did not grow up with 
the old luxury brand names. I educate them on being able to distinguish the differences through a format that protects their ego. The UHNW has the lowest response rate to traditional ads and they respond best to the influence of peers; my shows are affective in 
reaching this group. 

How has social media affected luxury?

Social media has democratized luxury, particularly the lower price point items like fashion, perfumes, cosmetic, chocolates, etc. I have a very large following through many forms of social media including FaceBook, Linked In, Twitter, Rebel Mouse, Pinterest, many of the more exclusive private social networks. 

What are the mistakes of some luxury brands?

The majority of mistakes are in the applying mass marketing techniques. Luxury marketing is very different from mass marketing taught in most universities. What motivates the UHNW is almost the antithesis of that of the mass market consumer. Luxury brands will never be higher than where they launch. The class market is not forgiving. You cannot launch mid-level and try climbing upwards. Where a luxury brand debuts will be the highest it achieves and brands fight to maintain and not fall from there. It costs much more money to launch in the luxury sector than it does in the mass market. In luxury it is more important to have a good CMO than a CFO. In luxury...it is all about marketing! 

Lorre White]b owns White Light Consulting (WhiteLightConsulting.net) Ms. White works with C level employees or owners on anything that is associated with the luxury brand or image. She specializes in “Class Marketing” or reaching the worldʼs wealthiest 
demographic. This includes Strategic Marketing, Advertising, PR, CRM, Look and feel of all web and print media, Events, Sponsorships, Holiday Gifting and other planned opportunities for client touch. Ms. White works with companies that want to know how to better reach and maintain their targeted audience.

What Must Luxury Brands always maintain?

"Authenticity, Heritage and Substance" said Torsten, the Global CEO of the British brand of Rolls-Royce when I asked him this same question in a personal interview, and I agree with him. 

nina@exclusiveluxespain.com

 

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