Lorre White, “The Luxury Guru” defines luxury as a “quality of life”, not simply amassing quantity “ It is an enlightened approach to living”.. Private jets to Perfume, Yoga toYachts, Exotic car to Candle, Watches to Wines ….Lorre is the expert on all things luxury!
* A Luxury Expert on CNN.MONEY, ABC, NBC. FOX NATIONAL, Sirius Radio and in multiple magazines
* Owns THE LUXUEY CHANNEL Video podcasts on iTunes & Zune
* Is an international luxury marketing consultant for White Light Consulting
* This blog is read by the Ultra High Net Worth and the luxury brands trying to reach that demographic
* Lorre White is highly networked and connected in the world of luxury
* A recognized luxury expert on EzyneArticles
* A member of Who's Who In America for controbution to the American Luxury Market & as a Luxury Personality.
Business
Warren Buffett and Lorre White in Omaha
Luxury
Lorre White is a member of several private invitatition only networks like A Small World, SQUA.RE, Total Prestige, Qube, eVelvet Rope, Diane Fey, LStyle, EuroCircle, Internations, Global Urbanities, Hampton undercover, and other.....
Lorre White and Vogue Magazine's Editor-at-Large, Andre Leon Talley
Luxury Marketing Advice
"If a luxury brand asks whether they should spend scarce funds on opening another store, launching a print advertising campaign, or investing in a great website and online advertising, the Internet wins every time as the fastest, cheapest, and most effective way to leverage a luxury brand in today's global marketplace". CEO Milton Pedraza, The Oct issue Wealth Report by the Luxury Index
About the Luxury Channel
The Luxury Channel video podcasts offers sponsors a sophisticated web media reach for elite brands to reach a wealthy demographic world wide by a respected luxury expert. This allows these brands to benefit from the most powerful and fastest growing media source, the web. Americans use the internet to shop twice as much as the average individual. People spend more time on the web then in front of the TV. A recent study done by The Luxury Institute found that Luxury consumers were disappointed in the weakness of luxury brands to meet their on line needs. Luxury brands were slow to enter fearing affiliation with the mass marketers and an inability to supply “the luxury experience”. The purpose of The Luxury Channel is to bring a luxury venue to the web where elite brands can have an appropriate environment to share their product knowledge and services in a sophisticated global reach. By all the brands sharing one venue it saves companies millions of dollars by having to establish their own channel from scratch and creating and producing content and paying to market their channel against all the other thousands of luxury brand’s channels. Any commercial agency can create a product video for a company, but with The Luxury Guru you get the video and a way to distribute it internationally.
It took fiendish engineering prowess to create the Vintage 1945, but
the result is true to the sober school of Swiss watchmaking
Girard-Perregaux has pursued since 1791. Even after Turin’s Macaluso
clan acquired the brand in 1992, it remained a flash-free zone—its
10-year partnership with Ferrari yielded handsome watches with subtle
use of the prancing horse logo. “We respect the best of the brand’s
watchmaking traditions,” says
Stefano Macaluso, vice president in charge of product design. “But we do add some subtle Italian attitude.”
On this reprise from the brand’s Art Deco period, the new Italian
flair is manifest in the curving case (the original was flat). It’s
rare enough to find a watch case that curves, but the Macaluso team
built one with two convex vaults—one stretching from 3 to 9 and another
from 6 to 12. Watchmakers, working in the stillness of the Jura
Mountains, bow the tapering hands so they revolve without touching the
dial or the crystal. The resulting watch is smaller than the average
bulging high-end brute and is one of G-P’s lowest-priced watches ever.
It feels, however, less like a matter of overwrought ergonomics and
more like the touch of a woman’s fingers on your arm.
Tahitian
folklore states that it was the god Oro who was responsible for the
iridescent look of the pearls, caused by the rainbow he used when
traveling to earth. Legend aside, although named after the most famous
island in French Polynesia, the pearls are not cultivated there, but
rather on a collection of smaller islands in the South Pacific. When
the Europeans “discovered” the South Pacific in the late 1700’s, they
found a wealth of natural resources there, including the pearl oysters
with the magnificent surprise inside. The resources were quickly
depleted, as the pearls were exported to create mother-of-pearl
buttons. This went on for over 100 years.
Finally in the 19th century, France gained control of the islands and
much stricter regulations were enforced. As fishing became severely
restricted or outright banned in some areas, this allowed for the
oysters to be able to repopulate.
By the 1960’s, riding on the success of pearl cultivation techniques
used in Japan by pioneer Kokichi Mikimoto, the first experiments were
conducted to try a similar process with the Tahitian pearls. It was the
Frenchman, Jean-Marie Dormand who was the first to do in-depth research
on the cultivation of pearls. He brought in an expert from Japan, and
together they began their work in the lagoons of Hikueru and Bora Bora.
This
venture
successfully produced the first batch of “Tahitian” pearls in 1965. In
the early seventies the first lot of pearls was exported and sold for
only about 4000 dollars. It was at this time that Robert Wan bought his
first small company “Tahiti Perles” from a Mr. William Reed, with the
strong belief that it could grow into something special. This
venture
was not immediately successful. It took over 20 years to make any real
profit, but in the end his persistency prevailed. Production figures
ballooned to the staggering rate of 152 million dollars by the late
1990’s. Today Mr. Wan is the largest producer of these pearls, directly
from his private island in Mangareva, where 60% of the entire
production is located.
Tahitian
black pearls are cultivated from the black-lipped variety of the
pinctada maxima oyster which can reach up to a foot or more in
diameter, and produces some very large pearls. Unlike gemstones, that
must first be mined, cut, and polished, to be able to see their beauty,
Tahitian pearls have their unique and lustrous look right from the
oyster itself. At first, a natural pearl accidentally lodges itself
inside an oyster. In order to protect itself from this foreign invader
the oyster produces a substance to protect itself called, “nacre” and
coats itself with several layers of it. The miracle of this substance
is that it has microscopic crystals of calcium carbonate, perfectly
aligned together, so that when light passes through one crystal it
reflects on another causing that wonderful rainbow characteristic of
these pearls. The biggest difference between this process and that of
cultured pearls (in which oysters are injected with controlled
substances) is that in the case of the Tahitian pearl, nature does all
of the work. The cultured varieties which are far more expensive, as
fewer are produced, have over the years improved greatly in both
production and appearance.
After harvesting, the pearls must be carefully sorted by size,
shape, color, and luster, before being drilled to become a unique piece
of jewelry. The master craftsmen that create these pieces must take
special care to drill carefully, as well as match the pearls (for a
necklace) accordingly. Any wrong move could ruin the entire piece. To
give you an example, for a 16 inch necklace, 47 perfect pearls must be
selected from a lot of over 10,000!
Natural Wonders Today
Robert
Wan, along with his son Guy, wanted everyone to know about the history
and great work that goes into the production of these beauties, to
further enhance the appreciation of the black pearl. It was for this
reason that he opened the Black Pearl Museum ("Musée de la Perle", ) in
Papeete, the only one of its kind and in its second decade of
operations.
The museum’s mission is to educate the general public about the
pearls through, the display of antique and modern tools, audiovisual
aids, photos and presentations. One special exhibit features the use of
nacre in the lives of Polynesians throughout history.
All this culminates the dream of a man with humble beginnings who
built an empire by the slow process of cultivating a natural resource
that has added one more dimension of beauty to the mystical paradise
that are the Polynesian Islands.
April 20, 2009
Vacheron Constantin and Haute Joaillerie - A Diamond-studded Success Story
Vacheron Constantin presents an extraordinary trilogy dedicated to horological virtuosity and the tradition of jewellery making.
First, the brand pays tribute to 30 years of the Kallista with the Kallania, a world first in terms of execution and the number of carats.
Then, a first in horology, it uses the flame diamond-cut to stunning effect in two captivating horological gems.
Finally, with the Malte Tourbillon Regulator, high-tech horology marries with the most sophisticated and delicate of all settings: the invisible setting.
Works of art in their own right, these four exceptional pieces sublimate the craft of the gem-setter for whom each precious stone is a challenge demanding infinite precision and patience.
Celebrating the 30th anniversary of their Polo watch, Swiss watchmaker and jeweler Piaget unleashed an entire new collection at SIHH and boldly entered a new segment: the bona fide sports watch. The Piaget Polo FortyFive is both bold and casual, at 45mm in diameter and cased in grade 5 titanium.
Having just debuted at the recently concluded SIHH, it is surprising that the watch has turned up on the wrist of Hong Kong superstar Leon Lai.
Piaget has embarked on a promotional campaign for the new watch – which will be available in Asia in the second half of this year – and has roped in the star. He is pictured here wearing the Polo FortyFive Flyback Chronograph and the Polo Tourbillon Relatif.
The Geneva-based Patrizzi & Co will auction what some consider the world’s most important collection of Rolex watches: The Davide Blei Vintage Rolex Collection. While the physical auction will take place in Milan, simultaneous online bidding at www.patrizziauction.com will allow Rolex-seekers to be a part of the action, no matter their locale.
Blei began collecting the timepieces in 1984, focusing on the aesthetic beauty of the cases and the dials, and unique metal combinations. The resulting collection consists of 114 watches, including some rare Stelline, Ref 6062s; several Daytonas; important chronographs; and an assortment of personalized watches. The collection also includes superb examples of the Submariner, the GMT, the Explorer, and the Sea Dweller. A preview of the collection will be held March 5 to 7 at the Patrizzi & Co’s New York offices at 595 Madison Avenue, with the auction taking place March 22 at the Grand Hotel et de Milan in Milan.
December 07, 2008
Cartier Announces Unique “Cartier Dome” Events At Art Basel Miami
Jewelry and Watches
November 18, 2008 - Art Basel Miami sponsor Cartier announced an extraordinary project taking place during the fair within the Cartier Dome, located in the Miami Beach Botanical Gardens.
Cartier will unveil “Diamonds, Gold and Dreams,” a creation by renowned filmmaker and visual artist David Lynch. Serving as an inspiring and artistic setting for visitors, this environment will be seen by the public here for the first time, reflecting the sensual and dreamy yet dark mood with which Lynch is often associated.
In addition to special events, the Cartier dome will also house an amazing array of one-of-a-kind jewelry–many created specifically for Art Basel—in a dramatic and creative setting. The focal point will be the famous Cartier Patiala necklace, in addition to the colorful tassled collection, and a new collection of black and white jewelry reminiscent of Art Deco movement. In addition, a selection of Cartier Tradition pieces will also be on view.
World Record Prices at Recent Antiquorum Watch Auction
Jewelry and Watches
November, 2008 - Geneva - Antiquorum, the world’s leading watch auctioneer, realized an extraordinary result of SFr. 15,326,100 for its auction held this weekend in Geneva and entitled “Important Collector’s Wristwatches, Pocket Watches, Clocks and Horological Tools”. Buyers from the United States, Hong Kong, Switzerland, the United Arab Emirates, the Netherlands, Germany and China all competed for rare timepieces.
The star of the sale was Lot 730, “The Royal Presentation Mirror-Image Pair” of gold and painted on enamel and pearl-set, very rare pocket watch made circa 1815, which reached an outstanding amount of SFr. 2,608,000! A worldwide record never achieved for such a pair of pocket watches.
“The extraordinary results today indicate that the passion for rare and important watches continues despite worldwide economic concerns. Antiquorum once again has proven that its unique ability to focus only on watches and clocks continue to make us the definitive market maker and the foremost horological resource for both buyers and sellers,” said Robert Maron, Chairman, Antiquorum.
Following the likes of Vertu with their luxury phones, Tag Heuer have released the Meridiist, a stunning mobile phone with a clock built into the end. With build quality in a similar league to their watches, this will be a phone worthy of a second look.
We have always been a fan of high quality materials being used in mobile phones. It seems the market has become obsessed with the latest technological advances and forgotten that a phone that feels good will always be a sought after item.
Although its not exactly the direction that Edouard Heuer expected his company to go in when he opened his first workshop in 1860, the move brings Tag Heuer into a new marketplace. A lot of people are happy to spend many thousands on a wristwatch, so surely the market for a similarly high quality phone are there.
The Meridiist has a dual display screen, which means that there is a second smaller screen on the end of the phone to display the time. The phone is made from 316L steel to given a perfect polished surface and the screens are made from 60.5 carat sapphire glass. The build quality is taken directly from the watch industry.
The technology is also worthy of note as the antenna is twice as sensitive as other radio standard products and the battery life allows for 28 days stand-by and seven hours of continuous talk.
There is also a ladies version with 2256 diamonds totalling 6.54 carats.
"It is impossible to overdo luxury. Give us the luxuries of life, and we will dispense with its necessaries. Easy to say, hard to be able to do unless you know the Guru of Luxury, Lorre White. I have traveled to many countries with Lorre and she really knows luxury. When she is not around me, I always watching Lorre’s videos and I read Lorre’s blog to keep up on what is new in the luxury market." Princess Victoria London
"Lorre White is a great expert source for luxury knowledge and insights. She is also a great connector in the luxury industry." Milton Pedraza, CEO, Luxury Institute, LLC The Wealth Report
"Lorre's take on the Luxury market is refreshing and frankly very much needed. Her stance on luxury as a "quality of life" vs. gluttonous amassing of quantity couldn't possibly be a timelier message given the times we live in." Michael, eVelvet Rope media, owner
"Lorre is ground breaking and creative and brings a unique and much needed luxury reach to the web with her timely Luxury Channel on iTunes & her LuxGuru blog. Now anyone in the world can watch." Peter M. Deeb, Chairman, Hampton & Cie SA (Suisse)
"I love working with Lorre, as she is truly unique expert in her field. She has a vast experience of luxury market and a very impressive international network. She knows the best luxuries by living her life in luxury." Mervi Sippola, Luxury Consultant, Monaco
"I have been a client of Lorre and White Light Consulting about the US expansion plans for Flow, an endurance drink for golfers. I am always impressed with her marketing ideas, professionalism and amazing international contacts." Marko Sjoblom , Flow Owner, Finland/Monaco
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Shopping
Lorre shopping at the foot of the Spanish Steps in Rome
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