"Pink sky in the morning , sailors take warning. Pink Sky at night, sailors delight"
Kenny Dichter, Wheels Up founder with pink Beechcraft King Air 350i
A lot of people will be seeing the skies filled with pink, as Wheels Up charter membership firm paints their plane pink to raise Breast Cancer awareness. Wheels Up will be raising funds for the Dubin Breast Center at the Mount Sinai Hospital in New York City.
The company will donate $500 for each new membership in October (Breast Cancer Awareness Month) . They will sponsor a fly-a-thon to encourage current Wheels Up Members to donate for every revenue hour flown by the Pink Plane. Members will also be able to make a one-time donation or pledge a dollar amount of their choice for every revenue hour they fly in October. Mr Dichter said Wheels Up hopes to raise more than $1 million with the airplane in the next year through its own monetary donations as well as through solicitations of its current 1600 members and business partners. This pink plane is the companies 45th aircraft.