Lorre White, “The Luxury Guru” defines luxury as a “quality of life”, not simply amassing quantity “ It is an enlightened approach to living”.. Private jets to Perfume, Yoga to Yachts, Exotic car to Candle, Watches to Wines ….Lorre is the expert on all things luxury!
* A Luxury Expert on CNN.MONEY, ABC, NBC. FOX NATIONAL, Sirius Radio and in multiple magazines
*Writes a monthly column in Portugal's #1 rated Luxury Magazine DNLife
* Owns THE LUXURY CHANNEL Video podcasts on iTunes & Zune
* Is an international luxury marketing consultant for White Light Consulting
* This blog is read by the Ultra High Net Worth and the luxury brands trying to reach that demographic
* Lorre White is highly networked and connected in the world of luxury
* A recognized luxury expert on EzyneArticles
* A member of Who's Who In America for contribution to the American Luxury Market & as a Luxury Personality.
Lorre White is a member of several private invitatition only networks like A Small World, SQUA.RE, Total Prestige, Qube, eVelvet Rope, Diane Fey, LStyle, EuroCircle, Internations, Global Urbanities, Hampton undercover, and other.....
Luxury Marketing Advice
"If a luxury brand asks whether they should spend scarce funds on opening another store, launching a print advertising campaign, or investing in a great website and online advertising, the Internet wins every time as the fastest, cheapest, and most effective way to leverage a luxury brand in today's global marketplace". CEO Milton Pedraza, The Oct issue Wealth Report by the Luxury Index
Lorre shopping at the foot of the Spanish Steps in Rome
Travel
Lorre on her way to a party in Monaco
About the Luxury Channel
The Luxury Channel video podcasts offers sponsors a sophisticated web media reach for elite brands to reach a wealthy demographic world wide by a respected luxury expert. This allows these brands to benefit from the most powerful and fastest growing media source, the web. Americans use the internet to shop twice as much as the average individual. People spend more time on the web then in front of the TV. A recent study done by The Luxury Institute found that Luxury consumers were disappointed in the weakness of luxury brands to meet their on line needs. Luxury brands were slow to enter fearing affiliation with the mass marketers and an inability to supply “the luxury experience”. The purpose of The Luxury Channel is to bring a luxury venue to the web where elite brands can have an appropriate environment to share their product knowledge and services in a sophisticated global reach. By all the brands sharing one venue it saves companies millions of dollars by having to establish their own channel from scratch and creating and producing content and paying to market their channel against all the other thousands of luxury brand’s channels. Any commercial agency can create a product video for a company, but with The Luxury Guru you get the video and a way to distribute it internationally.
Sports
Lorre toasts US Basketball Olympic teammember Grant Hill at their gold medal awards ceremony afterparty
Moutai, the Chinese high-end spirit brand, is launching a new sub
brand called Red Diamond boasting a flagship tipple priced at US$20,000
per bottle.
The marque's products are rarely consumed outside China, and the new
Red Diamond series spearheads Moutai's strategy to attact consumers from
the rest of the world. Their global marketing campaign will begin with
France, Japan, the United States, Canada and Russia, and if successful,
will spread to the likes of Australia and Singapore.
A large chunk of the $20,000 price tag (for 500ml) goes towards
verifying authenticity in the wake of several recent scandals in China
related to counterfeit alcohol.
Each bottle of Red Diamond will also have an individual serial
number, and to add another layer of proof, they will be packaged in
locked boxes that can only be opened after calling a phone number to
retrieve a password.
Italy is the 3rd largest wine producer in
the world, as well as being the oldest wine producing area. There are
20 wine producing regions in Italy (corresponding with the 20 political
regions).
Apulia:
Dry, fruity whites and reds of notable character are produced here, where the conditions are ideal
Basilicata:
This is a historically desolate region at the heart of the southern peninsula.
Calabria:
This region is known as the metaphorical toe of the Italian
boot, referring to the shape of the country. It was noted as a garden
of the ancient Greeks, who referred to southern Italy as Enotria, the
land of wine.
Campania:
It was called “Campania Felix” by the ancient Romans,
because vines prospered on the sun-drenched slopes of the region’s
volcanic rise like nowhere else in the Empire.
Emilia-Romagna:
Emilia and Romagna meet at the capital of Bologna. They
rely on native vines for wines that are affordable, easy to drink and
ideally suited for Italian cooking.
Friuli-Venezia-Giulia:
The nation’s first dry whites of modern class blossomed
forth here, Italy’s northeast corner simply referred to as Friuli.
Latium:
White wines account for more than 90% of production,
although reds have challenged this supremacy, but whites still remain
majority.
Liguria:
The slopes of this Italian Riviera extend along the Ligurian
Sea from the border of France to the border of Tuscany and provide
little space for vines.
Lombardy:
This is probably Italy’s most populous and prosperous
region, although not very well known for its wines as its neighbours.
Marches:
This peaceful Adriatic region is known for Verdicchio, which has become one of Italy’s most dignified white wines.
Piedmont:
This region is renowned for wines from native varieties
grown in vineyards that have been cultivated with devotion for
centuries.
Sardinia:
This is an enchanting Mediterranean island which produces a variety of wines, all distinguished.
Sicily:
Ranking as the largest island of the Mediterranean and the
largest region of Italy, Sicily is also the nation’s most prolific
producer of wine.
Trantino-Alto Adige:
The vines here climb the slopes of the Alps. This region is mostly known for its white wines.
Tuscany:
Including the region of Florence, which has
rapidly evolved into Italy’s leading provider of modern red wines.
Umbria:
Umbria is home to the wine of enduring fame, Orvieto. This region is known as “green heart of Italy”.
Veneto:
Veneto is Italy’s leader in the production of classified
wine, with Bardolino, Soave and Valpolicella accounting for hundred of
millions of bottles a year.
Chilean
Wine Agustinos Maiten, has won the Gold Medal the prestigious Concours
Mondial de Bruxelles Chile 2008 wine tasting event.
Agustinos,
member of VC Family Estates, developed its first organic vineyard in
2002. Maiten, a wine that reflects the purity and uniqueness of Chile,
was launched three years later.
Maitén is made from organic grapes that are grown without the use of
chemical products and come from Aconcagua, a valley located 100 km
north of Santiago. This transversal valley is surrounded by hills and
follows the course of the Aconcagua River. Rainfall in this semi-dry
climate is concentrated in the winter, and the spring is free of frost
and rain. The valley’s high luminosity ensures 240 to 300 clear days
each year.
This delightful Madrid restaurant named after Luis Brunel's classic film and demonstrating evidence of it's namesake throughout, is run by the personable chef , Abraham Garcia. Abraham is well- known in his native Spain for his creative dishes, which he changes twice a week, and for the colorful cookbooks that he has wriiten in Spanish. Some signature dishes include: duck foie gras with rose chutney and eggs on a bed of mushroom mousse, or the scruptitous duck pâté served with Sauternes or Tokay wine.As equally romantic as it is a place to enjoy with friends, Viridiana features an impressive wine cellar with top wines from around the world and a prime location off a quiet street close to the world famous Retiro park.
This top Catalan chef opened her first restaurant in the tiny town of St Pol de Mar in 1988. Only two years after she received her first Michelin star of excellence for her superb skill of combining traditional and creative cuisine to create her signature Mediterranean dishes. Her continued efforts rewarded her with a second star in 1996 and a third 10 years later.
In the midst of all this success, Carme decided to open a second restaurant in Nihonbashi, Tokyo, in 2004 called St. Pau. She continued with the philosophy of using only the best seasonal vegetables and fruits to enhance the flavor of both meat and fish dishes as she had in her first restaurant. The only real difference has been the addition of “quick” lunches, prepared especially for japenese businessmen during their busy work week. Her insistence on excellence has paid off once more with the Tokyo restaurant receiving its first Michelin star at the end of 2007. Judging from this chef’s impressive track record, it won’t be long before she receives that second star.
I think giving a gift that is homemade is more thoughtful.If I want to bake something for my Thanksgiving host, what do you recommend?
Mary
Dear Mary
If you’re going to cook something to bring to someone else’s dinner the safest thing is to bring a dessert.There can always be several desserts.Bringing something that you have not cleared in advance with the hostess, can through off the well orchestrated meal.My favorite Thanksgiving dessert is pumpkin pie.I only eat it once a year but can’t image not having it on Thanksgiving.I’d recommend a great spicy mouse pumpkin pie with a cream cheese topping.Be careful with ingredients.If you do not know all the attendees, remember many recipes for pumpkin pie call for nutmeg.Since tree nuts are the second most common fatal allergy, (second only to peanuts which are in the legume family) it might be wise to eliminate this ingredient, just use cinnamon and clove combination instead.It is just a good!
Thanks for your email.
Lorre White
November 19, 2008
Letter
Dear Lorre:
I know that you like to cook and are use to cooking for large groups.I am cooking my first Turkey this Thanksgiving for my new in-laws. Do you brine your turkeys?If so can you share how?Thank you and Happy Thanksgiving.
Yes I do brine my Turkey. I think it make a much better tasting bird and keeps the meat moist.
Brining a turkey:
For a Turkey large enough for 14 to 18 people (proportions are adjusted to the size of the bird) I use the following:
2 gallons filtered or bottled water.
One bottle of white wine Pinot Grigio or Sancerre,
one large container of Sea Salt or Kosher Salt,
3 lemons cut and reamed (toss in the peels)
2 cup soy sauce.
The best thing to use is a double layer of clean trash bags as it conforms to the shape and covers the turkey more fully.I let it soak 8 to 12 hours.
You’ll have a very moist turkey that will impress the new family.Good eating!
"It is impossible to overdo luxury. Give us the luxuries of life, and we will dispense with its necessaries. Easy to say, hard to be able to do unless you know the Guru of Luxury, Lorre White. I have traveled to many countries with Lorre and she really knows luxury. When she is not around me, I always watching Lorre’s videos and I read Lorre’s blog to keep up on what is new in the luxury market." Princess Victoria London
"Lorre White is a great expert source for luxury knowledge and insights. She is also a great connector in the luxury industry." Milton Pedraza, CEO, Luxury Institute, LLC The Wealth Report
"Lorre's take on the Luxury market is refreshing and frankly very much needed. Her stance on luxury as a "quality of life" vs. gluttonous amassing of quantity couldn't possibly be a timelier message given the times we live in." Michael, eVelvet Rope media, owner
"Lorre is ground breaking and creative and brings a unique and much needed luxury reach to the web with her timely Luxury Channel on iTunes & her LuxGuru blog. Now anyone in the world can watch." Peter M. Deeb, Chairman, Hampton & Cie SA (Suisse)
"I love working with Lorre, as she is truly unique expert in her field. She has a vast experience of luxury market and a very impressive international network. She knows the best luxuries by living her life in luxury." Mervi Sippola, Luxury Consultant, Monaco
"I have been a client of Lorre and White Light Consulting about the US expansion plans for Flow, an endurance drink for golfers. I am always impressed with her marketing ideas, professionalism and amazing international contacts." Marko Sjoblom , Flow Owner, Finland/Monaco
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