With his retrospective exhibition at Somerset House a phenomenal success, we look back on one of haute couture's most renowned designers
Glamour, elegance, femininity, simplicity, exuberance, Red: to describe a fashion house, or in fact the visions of one man by all of these adjectives seems futile. Valentino however is all these things. The story of Valentino, and the history behind growth of the brand is extraordinary. From one boy who wanted to emulate some of the glamour and mystery of Hollywood, he became obsessed. Within the darkened rooms of cinemas grew a colossal fashion statement which would soon be adopted almost exclusively by some of the world’s most influential, powerful and fashionable women. This year Somerset House was host to an exhibition celebrating Valentino’s rise to fame and power, a testament to the man behind the brand.
Valentino Garavani was brought up in the unlikely surroundings of provincial Italy. It was here, accompanying his sister as her chaperone, he became enthralled by the superstars of 1940’s and 1950’s cinema, determined one day to create clothes as magically beautiful as they. Valentino went to Paris, home of haute couture, to perfect his substantial drawing skills and there he remained, having won the highly prestigious fashion design prize by the International Wool Secretariat. On the back of this he won his first job working under couturier Jean Deses and later Guy Laroche. After 10 years of experience in the industry Valentino Garavani moved back to Italy and set up his first salon on the Via Condotti in Rome, the Bond Street of the city.
Valentino’s talent was instantly recognized. His first collections were feminine with ruffles, lace and beautiful embroidery, but remained clean and contemporary and so his popularity grew. Elisabeth Taylor was an instant fan, soon followed by names such as Sophia Loren and Audrey Hepburn. Marella Agnelli and Gina Lollobrigida were seen in Valentino designs, not to mention Jacqueline Kennedy, who was not only a close friend of Mr Garavani, but would almost exclusively wear his designs. It was at this point in his career that Valentino created the colour palette that remains iconic to the Maison and the namesake of his pret-a-porter line: poppy red.
Valentino Spring / Summer 2012 Collection
Valentino Autumn / Winter 2012
Valentino Spring / Summer 2013 Collection
Valentino Autumn / Winter 2013 Collection
Valentino Resort 2013 Collection
Valentino Men's Autumn / Winter 2013 Collection
Since the initial success of the 1960’s Valentino’s empire grew to encompass menswear, the aforementioned pret-a-porter lines, ready-to-wear and of course his continuing Haute Couture lines. Dressing some of the most iconic film stars both of this and the previous century Valentino, despite no longer being at the head of the Maison, is very much still at the front of glamour and fashion. Julia Roberts collected an Oscar in Valentino as did Sophia Loren, while Jane Fonda wore Valentino on the red carpet as did Jessica Lange, amongst a host of other stars.
It is fitting then that the Italian fashion maven was honored and celebrated in Somerset House this year. The exhibition, which he and his former business partner Giancarlo Giammetti produced in collaboration with Kinmouth Monfreda, was in three parts.
First, a history and insight into the personal world of the designer. Original drawings were featured along with correspondences showing the true love stars had for him and the international power he held. The invitations he would extend to view his shows and extravagant events and of course images of himself and the very recognizable look and style he has always adopted were also shown.
In the grand but ultra-cool space beneath the courtyard of Somerset House was the main event. The room is as a catwalk, except you are the models, looking distractedly down at over 130 of Valentino’s most beautiful and iconic designs which flank the catwalk. Every dress instantly recognizable as Valentino’s is there, while many of the most beautiful dresses and pieces of embroidery showcased you would never know were Valentino. All stare back at you, begging you to understand the true fashion powerhouse that Valentino has been for the last 50 years.
Each and every one of the Haute Couture dresses showcased are breathtaking on aesthetically, but coupled with the understanding that Valentino truly was a maverick they become even more. He made long skirts fashionable again in the 1960’s, the age of the mini, and the number of renowned designers that worshipped him is beyond compare. Valentino was as influential as any other fashion designer in history, as well as one of the most popular, especially to those who knew him personally.
The spectacular finale of the exhibition is a 360 degree experience of the wedding created for Marie-Chantal Miller for her wedding to Crown Prince Pavlos of Greece. It involves ten styles of lace, is pearl excrusted and took 25 seamstresses 4 months to complete. For a very small and beautiful lady and therefore a very small dress, this seems outrageous, but the detail and workmanship is exemplary of everything Valentino has produced. It is flawless, intricate and unbelievably modern, both fashionable and appropriately elegant, truly a triumph.
Since leaving the helm, Valentino’s legacy has only grown. Still an ever present member of any red carpet event, he keeps himself in the public eye, a role he loves, managing to gratify his love of film and theatre in cameo roles in films such as The Devil Wears Prada. He has created a full length retrospective about his life, specifically the creation of the S/S07 collection show, called Valentino: The Last Emperor. Initially created to be shown at Film Festivals, it appeared in Venice and Toronto and was theatrically released in US cinemas in April 2009.
Valentino the fashion house has been under the direction of Maria Grazia Chiuri and Pierpaolo Piccioli since 2008. They had worked with Valentino for many years before their promotion and as such have managed to maintain and compliment the style and sophistication that made Valentino so successful. Stars have continued to desire Valentino dresses for the Red Carpet and the couture fashion lines are as popular as ever. Despite this, they have not been afraid to move the fashion label forward; their new vision for the Valentino woman involves an “unusual version of femininity and a concept of extreme elegance balanced with subtle grace”, a sentiment embodied in each of the new couture designs. The silouhettes are extreme, unique and distinct and the fabrics and details have remained ultra-feminine and elegant.
As unlikely as it seems, provincial Italy in the 1930’s produced a designer who influenced fashion, women and society in a way that no man had done before. Each aspect of his formative years and training is clearly visible in his designs and fashion perspective. The exuberant glamour of the 1940’s film stars, the detail and unbelievable technique and glamour of the Golden Age of Parisian Haute Couture, the understanding of women, and most importantly how a man views women were all key elements to Valentino’s rise. The exhibition at Somerset House this year not only gave a glimpse into how powerful he really was, but also into the man behind the designs. To the depths of his soul he truly was everything his brand represented. Valentino once said that all women just wanted to be beautiful and that all he tried to achieve in his designs was to help women achieve it, but to say this is all he did is an understatement. He made women look and feel the way he saw the stars on the big screen: breathtaking, glamorous, untouchable and flawlessly beautiful.
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