Lorre White, The Guru of Luxury

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British Airways taps new audience with Patek Philippe-sponsored iPad magazine

First Life iPad edition

British Airways is tapping a new audience by introducing an iPad edition of its in-flight magazine for first class travelers that is sponsored by Patek Philippe.

The First Life digital edition is available for iPad users to download since March 1 and offers more interactive qualities than its print edition does. The move to digital will allow the magazine to gain more readers who are not currently traveling on a British Airways flight and those who are affluent iPad users.

“The affluent audience is one of the fastest growing mobile audiences and are known as early adopters of new technologies because they can afford it,” said Melody Adhami, president and chief operating officer of Plastic Mobile, Toronto.

“It just makes sense that a luxury publication would want to be available on the same medium their audience is on,” she said.

 

“It is the perfect time and place to capture the attention of the right person.”

Ms. Adhami is not affiliated with First Life, but agreed to comment as an industry expert.

First Life was did not respond by press deadline. The print edition is an in-flight magazine given out to British Airway travelers in first class. It is published bimonthly and has an approximate potential audience of 44,000.

For the collector
First Life magazine application is available to download for iPad users in the App Store for free.

The iPad edition of the Collector’s Issue of First Life magazine is sponsored by Patek Philippe.

The brand’s logo is on the cover of the issue.

Cover

The first article covers a list of spring’s luxury essentials.

Products included in the list are a series of Alexander McQueen items from the spring/summer 2013 womenswear collection, Diptyque’s Rose Duet fragrance, the bespoke film production team Bucket List Film, the Above and Beyond theater experience at the Corinthia Hotel in London, Prada’s Luna Rossa eau de toilette and the La Sultana mega-yacht.

Alexander McQueen products

Next, the magazine has an article on the history of collection that examines why affluent consumers invest and collect items. It is followed by a section that profiles the super-collectors of the world.

Then, there is a multi-page spread on vintage investments and in which vintage products collectors should invest. The products include wine, watches, books and photography.

Watches to collect

Also, there is an interactive map that allows readers to tap on certain cities around the world to see where the most presitigous art shows take place.

Interactive map

The rest of the content focuses on entertainment and contains articles on actress Marion Cotillard, director Ang Lee, British television shows such as Top Gear and a music section featuring composer Philip Glass.

The only advertisement in the digital issue is a Patek Philippe ad placed on the last page that highlights the Diamond Ribbon timepiece.

Readers are able to watch a short video and move through multiple images and content that explain the brands and watches without being brought out of the ad or the magazine.

Interactive Patek Philippe ad

New frontiers
Bringing a print magazine to life through a tablet can be a good idea to further engage an audience. 

Adding interactive content to a digital publication can especially help distinguish a print issue from a digital issue. This can also help broaden the target audience.

For instance, Swiss watchmaker Blancpain engaged watch enthusiasts and broadened its audience through an interactive iPad app for its lifestyle-focused magazine.

The Blancpain Library app shows off the “Lettres du Brassus” print magazine by incorporating interactive elements to enhance the reader’s experience. Issue 12, the newest edition, was released Feb. 27 and is only available for iPad users (see story).

A digital edition of a magazine or iPad app can strengthen consumers’ feelings of connection and engagement.

“We know that consumers feel better connected to brand that are utilizing digital technology,” Ms. Adhami said.

“With 2013 being the first time that more people will have mobile devices than not, it makes sense to be seen on a medium that more and more people are using,” she said.

 

 

 

 

 

 

 

By Erin Shea 

http://www.luxurydaily.com

Tweet Shop opens in central London... Free snacks for Twitter posts

Special K Cracker Crisps on offer

Kellogs has opened what it claims to be the world's first "Tweet Shop". To launch its new savoury Special K Cracker Crisps, the cereal manufacturer is offering Londoners the chance to pop into a dedicated Soho store and pay for their snacks using Twitter postings as currency.

The shop on Meard Street in central London will be open from 9am to 5pm until Friday 28 September, and also offers a "try before you buy" snacking area and "community noticeboard" - a tweet wall, basically - that gives shoppers a live view on the social media reaction to the shop and crisps.

Red dress-wearing Special K shop assistants will be on hand to help customers, and Londoner Kim Murray was the first to try out the service this morning (Tuesday 25 September).

Sarah Case from Special K explained that the Tweet Shop is a direct response to the fact that social networking is rapidly becoming a hugely important way of getting a product message across to the mass market. "The value of positive endorsements on social media sites is beyond compare so we’re excited to be the first company to literally use social currency instead of financial currency to launch this new product in our bespoke Special K shop," she said.

"This is big news for Special K and we are hoping the brand’s move into crisps and the high street will create a major buzz on and offline."

Special K Cracker Crisps come in sea salt and balsamic vinegar, sweet chilli or sour cream and onion flavours. Each pack contains under 100 calories.

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http://www.pocket-lint.com

Ulysse Nardin Chairman at Baselworld 2012

Ulysse Nardin's exhibit of their Chairman smartphone received such overwhelming response at this year's Baselworld fair, they plan to expand and move the novelty to a more prominent location next year. Here's a closer look at the red-hot gadget.

The production process of the Chairman was overseen by Scientific Cellular Innovations, a pioneer in uniting cutting-edge technologies and elegant design. The result: a sleek marvel that pairs the historical, mechanical art of watch-making with the latest technological bells and whistles.

In a poignant moment during this year’s BaselWorld, Bobby Yampolsky, Co-Founder of SCI, and Paul Williams, Chief Operating Officer at SCI, presented a custom-made Chairman to Chai Schnyder, the wife of late Ulysse Nardin CEO Rolf Schnyder. A masterpiece in stainless steel with red accents, this one-of-a-kind creation was inspired by the Chinese Year of the Dragon, incidentally also the year in which Mrs. Schnyder was born.

The smart phone is hand-assembled and made of over 300 handmade parts fashioned from the finest materials: hand-finished anodized aerospace grade aluminum alloy, 18 karat rose gold cases, 22 karat gold rotors, sapphire crystal, carbon fiber, marine grade stainless steel and rhodium-plated components. The instantly recognizable Ulysse Nardin anchor logo also appears on all iterations of the Chairman.

Design-wise, the Chairman also features many of Ulysse Nardin’s iconography, including the brand’s distinctive mechanical watch rotor. Displayed on the phone’s rear side beneath sapphire crystal, the fully functional rotor creates kinetic energy in the same fashion as a wristwatch, wound automatically by the natural motion of the owner. The Chairman incorporates a working crown that can be hand-wound; both the rotor and crown fuel the Chairman’s power reserve.

In honor of Ulysse Nardin’s founding year, only 1846 pieces of each Chairman style are available. Each smart phone is numbered with a limited edition plaque found below the watch rotor. Now available in 13 countries throughout the world, the Chairman is expected to be available in over 20 countries on five continents through Ulysse Nardin Boutiques and select authorized retailers.

Ulysse Nardin

The Mobiado Grand Touch Aston Martin Cell Phone

Presenting the latest, shiniest touchscreen Android mobile phone, the Mobiado Grand Touch Aston Martin, inspired by that most august of British autmobile manufacturers. The body of the new Grand Touch bears all the hallmarks of the distinguished brands: precision CNC-machined from solid aircraft aluminium and anodized to produce an elegant hard surface for demanding everyday use.

Depending on the model, mother of pearl or ebony wood insets below the surface offer decadent depth of detail, while the battery cover is molded from a single piece of sapphire crystal with a unique hidden sliding mechanism.  Every single detail is of the finest quality: the screws, for instance, are gun metal black stainless steel and the buttons are black painted sapphire crystal.

Offering functionality with aesthetics, the Grand Touch Aston Martin is offered unlocked with quad-band GSM 850/900/1800/1900, HSDPA 900/1700/2100, Integrated A-GPS, and WLAN connectivity.  The phones work within North America, Europe, Africa, Asia- Pacific, and South America where GSM 850/900/1800/1900 networks are available. A quick run-down of the specs and special features:

• 5 megapixel camera with LED flash
• 4" display, 480 x 800 pixels, S-LCD capacitive touchscreen, with 16M colours
• 3.5mm audio jack, MP3/WAV/eAAC+/AC3 player, and MP4/H.264/H.263 player
• GPRS, EDGE, Wi-Fi, Bluetooth v2.1 with A2DP, and EDR
• Multi-touch input method, accelerometer sensor for UI auto-rotate, proximity sensor for auto turn-off, and 3-axis gyro sensor

The Grand Touch Aston Martin is available in five styles: Black with Black mother of pearl, Black with Gold mother of pearl, Silver with White mother of pearl, Yellow Gold with Ebony Wood, and Rose Gold with Ebony Wood.

Mobiado

Canadian luxe phone-maker Mobiado teams up with Aston Martin to launch the Grand 350 Aston Martin

Following the release of its Grand Touch GCB, Canadian luxe phone-maker Mobiado teams up with Aston Martin to launch the Grand 350 Aston Martin. Combining industrial-inspired aesthetics with state of the art mobile functionality, the Grand 350 Aston Martin is total understated luxury. 

CNC machined from aircraft specification aluminum, the body is anodized for everyday wear-and-tear. The frame is inlayed with sapphire crystal. The infrared window is made from a solid piece of ruby crystal. The screws are stainless steel or gun metal black stainless steel and the buttons are a dramatic combination of sapphire crystal and stainless steel. 

As with the Grand Touch GCB, the Grand 350 Aston Martin is unlocked, with quad-band GSM/EGSM, 3.5G, HSDPA, and WLAN connectivity.  The phone works within North America, Europe, Africa, Asia- Pacific, and South America where GSM/EGSM 850/900/1800/1900 networks are available.

 

Tech Specs:

- 3.2 megapixel camera and video camera
- Integrated GPS
- 2.36" display with up to 16 million colors
- Bluetooth and micro USB connectivity
- Music and video player with a 2.5 mm AV connector.

The Grand 350 Aston Martin comes in three designer styles: black, black satin, and silver.

Mobiado

Bang & Olufsen’s BeoVision 4-85 plasma television - how cool!

The BeoVision 4-85 plasma television, is the latest member of Bang & Olufsen’s home cinema family and the first Full HD screen with 3D. The television's stunning performance capabilities include audio, video, magical moving mechanics and intelligent home integration, all completely controlled by the Beo6 remote control.

The BeoVision 4-85 plasma panel qualifies as ‘Full HD’, which means razor sharp details, rich, lifelike colours and smooth movement of
objects on the screen. It is also Bang & Olufsen’s first television concept that includes 3D technology using active shutter glasses. A feature Bang & Olufson calls Automatic Colour Management also counters the effects of age, ensuring the same high level of performance year after year.

The BeoVision 4-85 also comes with a unique stand that elevates the screen at the touch of a button. When the television is turned on, the screen will elegantly elevate itself to the optimal viewing position, and the seamlessly integrated BeoLab 10 centre loudspeaker will emerge from beneath the screen. At the same time, the screen will turn and tilt according to the user’s preferences.

At a private media presentation last week, Product Manager, Ole Moltsen said: “BeoVision 4-85 is designed to give our customers the ultimate TV experience."

"Although it would appear to be mainly suited for home cinema viewing owing to its exceptional picture quality and its significant size, it encompasses a wide selection of picture improvement technologies such as anti-reflection coating that reduces annoying reflections from the screen and automatic picture control which adjusts the light output and makes BeoVision 4-85 well suited for daytime viewing as well."

 

Bang & Olufsen

Ulysse Nardin Chairman Smart Phone Docking Station is stylish

After the big Baselworld debut, its time for the luxury smart phone Chairman from watch makers Ulysse Nardin to get some friends. And the first in line is the Chairman Smart Phone Docking Station. Crafted using wood, the lacquered docking station features over 260 hand assembled mechanical parts. Set in Alcantara leather, the docking station is hand polished for a natural wood or black finish. The sophisticated and classy docking station provides for a phone cradle which lets you charge the phone’s battery along with backing up and restoring data on its 32 GB memory stick. It also offers complete multimedia capabilities that include Bluetooth Connectivity.

When docked, the phone can be used in the microphone and speakers mode to leave your hands free as you multitask. You can playback high quality music using the Bluetooth streaming via the speakers. What makes it a more compulsive buy is the systematic storage options for additional phone accessories, backup drives and chargers. Add a European/US/UK AC/DC power adapter to it, and you can travel the world with the duo now!

 

www.luxurylaunches.com

24ct solid gold iPhone 4

Stuart Hughes, the maker of frightfully expensive diamond-encrusted mobile phones and iPads, has come up with an option for those who don’t like diamonds, a tailor-made 24-carat solid gold iPhone 4.

The phone has a re-created chassis handcrafted from start to finish from around 150 grams of 24ct gold.

It sells for a not-too-cheap £21,995 ($33,490) and is available now from www.stuarthugh

Via www.Luxuo.com

A cell phone that will last.......

Tough Phone

Sonim's New Indestructible Cellphone

In Brief Sonin Tech, official site XP3.20 Quest, $599 Insider Tip Save $150 by getting your Sonim here.

Anyone who understands the appeal of vehicles like the Land Rover (forgetting about actual off-road use for a moment) or computers like Panasonic's Toughbook (forgetting about your actual need for a laptop that's fit for combat duty) will get Sonim's new XP3.20 Quest phone in a second. While any chump can show off his iPhone 3GS and its thousands of applications, it's the real man who owns a phone capable of being hurled at a cement wall, submerged underwater for a half hour, dragged behind a moving car on a rope, and frozen inside an ice block—all without losing a dial tone. As to the cell's functionality beyond its mere instinct for survival, there's an FM radio and MP3 player, a 2-megapixel camera, GPS, and email, but no text-messaging—either an oversight, or a suggestion-by-exclusion that texting is for sissies—all tucked neatly inside a form factor that's rugged without being ostentatious about it. Indeed: Land Rover has commissioned Sonim to manufacture a couple of models (to be dubbed the S1 and S2) under its well-heeled brand. So let your friend with the iPhone show you the Level app he uses to hang pictures straight. You can use your Sonim to pound the nail in for him. www. MartiniLife.com