Lorre White, The Guru of Luxury

Luxury Hotels In This Market

One of my favorite things about my job is to be able to spend time with very smart and innovative people, so when I make it out to Los Angeles I enjoy catching up with Ali Kasikci, the Managing Director of The Montage, Beverly Hills.  Ali's market may be one of the world's most competitive when it comes to luxury hotels.  There are two Four Seasons nearby, The Beverly Wilshire and The Four Seasons on Doheny.  The pink palace, The Beverly Hills Hotel, has its famous bungalows and under ultimate hotelier Alberto Del Hoyo, service is impeccable, and its famous pool is what Hollywood is all about.  There is The Peninsula where Kasikci called home for over a decade, the renovated and much improved Beverly Hilton, nearby newcomers such as the SLS, which is part of Starwood's Luxury Collection and small, intimate favorites such as Raffles L'Ermitage.  In the hip luxury column nearby is the W in Westwood or The London in Hollywood.  Not far away as well is Nancy Reagan's lunch spot, the romantic Bel-Air Hotel, sister to The Beverly Hills Hotel, about to close for a year-long renovation.  Nearby on Rodeo Drive is the boutique Luxe Hotel, then if you head down to Santa Monica you have the Viceroy, The Fairmont, Shutters and Casa del Mar to choose from.  In Marina del Rey there is The Ritz-Carlton.

Over the years, Ali has been known as an innovator in the hotel business, with often small innovations that have proved very important to customers.  It reminded me of David Zucker, the chairman of NBC who, when he took over the Today show (at that time in last place), eliminated commercials in the first 25 minutes.  The result was two-fold:  Today didn't lose any viewers during that time as there were no commercial breaks, but instead picked up viewers from CBS and ABC.  That small change vaulted Today to the top spot it has held for nearly 25 years.  Then after moving to the network programming, he staggered shows to run five minutes into the next half hour, and go straight to the next program without commercial break. Again, the result was a leap from last to first. 

So while thread count, head count and a line-up of luxury cars outside contribute to the image of a luxury hotel, the glue that gets the guest back might be something more akin to what Zucker did for NBC.

As an example, as General Manager of The Peninsula Beverly Hills, Kasikci launched a check in anytime, check out anytime policy.  No longer did guests have to worry about the room being ready if they arrived in the morning or being able to keep the room if they had an evening departure.

At the Montage, Kasikci has found a traditional guest annoyance and removed it.  Laundry service is anytime.  There are no pick-up deadlines and delivery requirements. "Give us 45 minutes," he told me over a recent breakfast.  Yes, anytime.

At the same time Kasikci recognized that "for the cost of laundering some items five times, you could buy two new pair of an item."  He says for long-term guests (usually 30 days but often as little as two or three weeks), there is simply a small charge for laundry.  "Our cost is incremental.  We are already doing the laundry.  It's like if you remember at the last minute you forgot to throw something in your laundry at home, there is no extra cost for this, yet hotels charge guests anyway."

While the results have been below what Kasikci had hoped for as the economic slump hit just in time with the hotel's opening last October, he says his hotel has already achieved its fair share of business in his competitive set.  Particularly strong is his business with suites, but even he notes that guests do check on prices and, if traveling alone, might opt for a more modest suite.

Another change is in how Kasikci and his Marketing Director Leslie Mackillop communicate about the hotel's features:  "We stopped bragging about the wonderful things we do.  For example, we have John Lobb-trained shoe polishers who use John Lobb products, and two years ago we would have bragged about it.  Now we are more humble."  Mackillop notes that the hotel is using more third- party endorsements as a way to communicate about its ability to satisfy guests.

Kasikci says consumers are the same.  "Up to 2007, they bragged about consumption.  They still spend the money, they just are no longer telling everybody."

By Doug Gollan
Elite Traveler

Spa Luxury Grows in Asia

Spas take off in Asia

by CNNMONEY.com

Healthy living is back in style in Asia, which means a revival of ancient Asian wellness techniques - and an explosion of spas.

Residence bungalows on the Chiva-Som lagoon

Chiva-Som's tranquil meditation pond

Sunrise over the Gulf of Siam viewed from Chiva-Som's restaurant terrace

HUA HIN, Thailand (Fortune) -- Yue-Sai Kan -- one of the most recognizable women in China with a cosmetics empire and her own TV show -- often needs to get away from the grueling pressures and polluted skies of Shanghai and Beijing, where she lives.

Her refuge of choice? A health spa in Thailand called Chiva-Som. "The service is amazing, and the food is amazing, too," she says of the wellness center in the beach resort town of Hua Hin, where patrons are offered lemongrass tea all day as a diuretic and eat only healthy salt-free, oil-free, sugar-free food. "I go sometimes more than once a year, from three days to 12, depending on what time I have. But I would love to stay six months. That would really make me healthy!"

Health is a key buzzword in Asia these days. The

region

's rapid growth of the last decade has meant a proliferation of fried chicken and ice cream, air pollution, and generally unhealthy lifestyles. Waistlines swelled along with GDP, and smoking and heavy drinking became fashionable among a certain segment of upwardly mobile Asians.

But increasingly, those with disposable incomes are recognizing the benefits of taking care of their health, and they're turning to spas to do it. "Beforehand there were hardly any Chinese, hardly any Asians, and now there are a lot," says Kan, who has visited Chiva-Som for more than a decade. "People get more money and they want to be more health conscious."

That's meant a dramatic rise in the number of spas in Asia. Chiva-Som -- which started in the mid-1990s as an exclusive club for the wealthy business elite of Bangkok -- was the first wellness spa to open in the

region

. For some time it had the field almost entirely to itself, but in the last several years, the number of competitors has exploded. In Thailand alone, the number of spas grew 154% between 2002 and 2007 -- from 230 to 585.

"There's been a massive proliferation in the number of spas," says Gerard Bodeker, a professor at Oxford University Medical School and author of the book, Understanding the Global Spa Industry. "There's a huge awareness in global value and interest in Asian therapies, so Asian countries are now actively discovering and promoting their own health and heritage. There's an across-the-board revival of interest in Asia in indigenous health traditions."

The result, he says, is age-old methodologies being discovered not just by Westerners interested in Ayurveda or Thai massage, but by the populations of Asia who had such treatments as part of their cultures for decades and even centuries, but rarely had a place to take advantage of them.

The Japanese have always maintained their tradition of going to onsens (hot springs) to relax, but in the rest of Asia, the traditional therapies and healing techniques often performed by village women for generations were in danger of being forgotten before the spa trend began taking off.

While shiatsu (Japanese), tui-na (Chinese) and Ayurvedic (Indian) techniques have been joining the ranks of Swedish massages at spas in the United States and elsewhere in the West, many of the traditional Malay, Vietnamese, Balinese, and even Indian health techniques are just starting to see a huge revival and adoption by Asia's emerging middle class. "It's the gentrification of their traditions," Bodeker says. "We're in the process of a big transition from simple village treatments to 21st century resort standards."

Call it a sort of globalization in reverse, or at least the opposing trend of the spread of KFCs and McDonald's franchises around the world. Despite the recession -- and in part fueled by cheaper commodity prices -- Asia now has the largest number of spas under development of any

region

of the world, says Bodeker. Increasingly, Asian luxury hoteliers like Aman Resorts, Mandarin Oriental, and the Banyan Tree -- a Thai luxury resort chain that opened a spa resort in Lijiang in southwest China in 2006 -- are building wellness retreats, not just adding spa facilities to their urban or beach resort properties.

In Thailand, 19% of respondents polled online by the International SPA Association said they had stayed at a destination spa, as did 21% of Chinese and 15% of Indians. And more than half of the people of those three nationalities said they had visited a day spa. (The ISPA survey, conducted in Asia for the first time last year, reaches only those with Internet access and is therefore considered a self-selected sample of the urban elite.)

While the global spa industry is valued at $255 billion annually, according to the Global Spa Summit, data about the trend in Asia is only now being gathered. A 2007 study by the GSS -- also its first-ever tracking Asian spas -- found 82 destination or wellness spas in the Asia-Pacific regions, which includes spas in Australia and New Zealand, as well as Ayurvedic facilities in India, out of a global total of 1,485 destination or wellness spas. A decade ago, Bodeker says it's safe to say, there were almost none of these facilities in Asia.

Thailand was the first Asian country to develop a spa industry, which was natural given its status as a rest-and-relaxation center for American soldiers during the Vietnam War. "There's been an effort to separate out the sex industry from the spa industry," says Bodeker. "Previously the word 'massage' was a synonym for sexual services." Plus, Thailand has a rich heritage of unique massage, herbal treatments, and meditation, a philosophical framework of mind/body balance, a well-trained service sector, and a highly developed tourism industry.

Now India, Bali, China, and even Malaysia -- with its highly lauded Pangkor Laut Resort -- are building up their spa industries, too. A destination resort called Life Wellness Resort Quy Nhon -- based on local health practices -- has even opened in central Vietnam.

At Chiva-Som, while Europeans made up 51% of the visitors in May (the most recent data available), Asians were second at 26 % of guests. And their numbers jump considerably during Asian holiday periods such as the Lunar New Year of January-February. With the recession, the fact that Chiva-Som costs about 30% less than a comparable American or European spa -- or even a regular vacation abroad -- means that many Asians are choosing to stay closer to home this year, says Paul Linder, Chiva-Som's general manager.

Americans and Europeans realize that they can combine a Thai vacation with a spa experience for the same price as a trip to, say, the Canyon Ranch or Golden Door spas in the United States, or the Kempinski St. Moritz spa in Switzerland. "People are being more careful in how they spend their money," Linder says, "but more people are coming to spend it on their bodies than on luxury products."

At Chiva-Som, treating the body both inside and out is the norm. Daily routines start with a sunrise walk on the beach or Tai Chi Chuan, then meditation, morning yoga, stretch class, and a break for breakfast. (No oil, salt, or sugar, remember?) Then there's water aerobics, regular aerobics, and an array of Pilates, kinesis, cardio, and other classes.

Most patrons schedule massage and beauty treatments for the rest of the afternoon: One daily massage is mandatory, and most massage options include adaptations of Thai massage techniques. With that kind of regimen, even the most unfit and overweight urban Asians can't help but get healthier -- and feel inspired by their own traditions while they're doing it.

http://money.cnn.com/2009/08/20/news/international/spas_asia_boom.fortune/index.htm?postversion=2009082110

The Mexican Riviera

Local celebrity the Italian Duchess d' Ferrari offers her private residence (Esencia Estate), for a week-long Mayan Retreat. The retreat provides hours of relaxing and invigorating spa treatments based on the indigenous and therapeutic techniques of the surrounding Mayan culture. Some of the fabulous treatments include: “Sea and Sky Ritual” on the beach, a toning Lemon Ritual, a Mayan Wrap to relive muscle tension, an aromatic Royal Ritual, a stretching and strengthening Baxal Ritual, and a renewing Cacao Ritual. Available through December 31, 2009, the seven day Mayan Retreat starts at $1,410 per person. Guest rooms and suites start at $605 per night. Two-story cottages are $1,729 per night with such features as a private beach house staffed by Esencia's butlers, housekeepers and chefs. This is perfect holiday tranquility in beautiful surroundings.  

For more information and full spa menus visit: www.hotelesencia.com

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by JESSICA BENAVIDES CANEPA

Scandinavian Luxury

The current season is called “Sadonkorjuunaik” or “Harvest Time” arguably one of the best times to visit.

Fjällnäs: Secluded Scandinavian Sejour

After several years of painstaking renovations, Fjällnäs, one of the oldest rural hotels in Sweden, re-opened its doors with both the New York Times and Conde Nast Traveler recently singing its praises. This enchanting five star quality retreat, surrounded by mountains and breathtaking landscapes, provides its clients with the best that nature has to offer in a desolate part of Scandinavia, while providing a chic and modern interior. As summertime is the perfect time to enjoy the harvest of wild mushroom, berries, as well as activities like hiking or fishing here, it is also a most fitting time to give you an introduction to this wonderfully secluded haven.

Written by Jessica Benavides Canepa. Published 2009-08-06.

The masters behind the new design of this remarkable hotel, which first opened its doors in 1882, are interior designers Shideh Shaygan and Fanny Sachs, the ladder also acting as head architect on the project. It was their vision to create a contemporary feel while maintaining the connection with the surrounding nature. To this end, local materials were used such as knotless pine, oak, and spruce, as well as slate and brass from different parts of both Sweden and Norway. Every attention was carefully given to provide the visitor with an exceptionally tranquil experience, from the ample rooms, to the gastronomic delights in the restaurant to the serene Mi Gullo Spa (which features treatments with something as exotic as…snow!). What was clear all around is that the true star of this place is nature itself.

What makes Fjällnäs unique amongst this type of mountain retreat is its celebration of the Sàmi seasons, of which there are eight. Long ago, the survival of the locals in this area, the Swedish Highlands, depended on their skills at interpreting the signs nature provided and their ability to cope with them. Dividing the year into just four seasons proved insufficient, thus the eight Sàmi seasons were created. At Fjällnäs, each season is represented by the décor, the activities, the cuisine and in the spa. One must keep in mind that this landscape was created over 9,000 years ago, with resulting panoramic views stretching out over 200km, and over 900 hectares of land providing the visitor with a plethora of fishing, skiing, hunting, or hiking possibilities. In combination with eight Sàmi seasons, this resort provides the visitor with an unforgettable respite from daily life.

As we are in July, the current season is called “Sadonkorjuunaik” or “Harvest Time” arguably one of the best times to visit, with the flowers in full bloom, the berries and mushrooms ripe for the picking and the overall scenery a breathtaking masterpiece. Not to take away from the winter seasons, were for example one can experience the spectacular phenomenon, the “Northern Lights” or stop a reindeer from your door. Whatever time of the year that you visit, one would get the feeling that they are experiencing something special; a perfect symmetry with the environment.

When visiting Tel Aviv try staying in this boutique hotel

Hotel Montefiore has become all of the rage in Tel Aviv. Why all the hype about this renovated mansion turned 12 room luxury hotel? The decor is full of Arab motifs and comfortable, cushy 1930's inspired furniture. The lobby bar and adjoining restaurant are "club-like" and well suited to the well -dressed patrons who frequent. Perhaps the most exciting thing is the location, in the Unesco World Heritage Bauhaus quarter. Expect excellent cuisine and top notch concierge service during your stay.

              

Small boutique hotels

Five star hotel Kanuhura, was recently relaunched in the Maldives and boasts all of the VIP luxuries one
could expect from its larger counter parts, but in a small and private package.While it features plenty to do, Kanhura is a haven for relaxation , where one can indulge in the simple luxury of spa treatments or sunbathing.
It all begins with a picturesque short seaplane flight from Malé , then whisked away to your bungalow by your own personal chauffeur. Water sports and activities are available as well, just remember to give yourself time to engulf yourself in it's natural beauty.

www.kanuhura.com

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by JESSICA BENAVIDES CAN

SMYTH TRIBECA    NY's new hip hotel

Hip hotelier Jason Pomeranc has added the sleek Smyth TriBeCa to his already-ample repertoire of trademark edgy-luxe New York hotels.  The Smyth’s loft-style rooms have a contemporary, masculine aesthetic with flat-screen TVs and iPod docking stations, and Kiehl’s products in all the bathrooms.  Its Jour et Nuit Provencal-inspired restaurant and bar promises to be a new gastronomic hotspot on the scene, courtesy of restaurateur Frederick Lesort.  TriBeCa’s origins as an industrial district shape the laid-back urban landscape of converted warehouses which, coupled with its borders with SoHo and Lower Manhattan, make it a fiercely desirable residential neighbourhood and a celebrity homing ground.  The Smyth is a great base for those visiting April’s annual Robert de Niro-founded TriBeCa Film Festival.  Cultural barometer Pomeranc’s finger appears to be as firmly glued to the pulse as ever: there are also condominiums for sale on the top floor of the fourteen-story building for those who want to really live the high life and just topple out onto the public rooftop bar. Madeleine Feeny

85 West Broadway, New York, 10007. Telephone 1 212-587-7000

CINNAMON CLUB    Acclaimed Westminster haunt for politicians and gourmets

Vivek Singh’s Westminster restaurant remains perennially popular with two groups of people who might appear distinct; politicians hobnobbing and brokering deals jostle with visitors keen to sample some of London’s most distinctive and delicious Indian cooking. A shade more formal than its recently-opened City sibling the Cinnamon Kitchen (although the excellent downstairs bar is a great place to have some light bites and a drink), the impressive setting, in the old Westminster Library, is matched by the excellent food. Highlights include rabbit tikka to start, followed by the set piece dish of saddle of oisin red deer or even, for those who for whatever reason have an aversion to Indian food, some European dishes devised in association with Eric Chavot, the double-Michelin starred chef from The Capital. Whatever you choose, you’re guaranteed an excellent meal.

30-32 Great Smith Street, SW1 020 7222 2555

DANESFIELD HOUSE AND SPA    Country house sophistication in Buckinghamshire

There are many luxury country house hotels in the plush surroundings of Buckinghamshire, but Danesfield House is truly first among equals. The most striking initial impression that a visitor has upon arriving at the 65-acre grounds is the sense of space, which is then compounded by the fine line struck between intimacy and luxury inside the hotel itself. The rooms are lavish and extremely comfortable without being showy or ostentatious, and the dining options, whether you visit the formal, much-acclaimed Oak Room restaurant or the more informal but delightfully friendly Orangery, represent some of the best food that you’re likely to have in the region, as well as a sensationally good wine list. The much-acclaimed spa, which has won several awards, is also an unmissable part of any visit, whether you choose to indulge in an ESPA or Molton Brown treatment or simply want to laze about in the lavish 20-metre pool.

Henley Road, Marlow-on-Thames, SL7, 01628 891010

Hilton launches a new luxury brand hotel DENIZEN

 

LOS ANGELES (Reuters) - Hilton Hotels Corp, owned by Blackstone Group LP, launched new luxury hotel brand Denizen on Tuesday, catering to "globally conscious modern travelers of the world."

The long-awaited announcement comes as luxury hotels and resorts have fallen out of favor during the deepening recession, as businesses look to cut back on extras and corporate travel planners shy away from frivolous spending.

"While we continue to operate in a challenging macro economic environment, the addition of Denizen Hotels demonstrates our commitment to continuing to invest in our long-term growth," Christopher Nassetta, Hilton's president and chief executive, said in a statement.

Hilton said the new brand "will be highlighted by exceptional design and service at an accessible price point," rounding out the company's "Luxury & Lifestyle portfolio," including the Waldorf Astoria, the Waldorf Astoria Collection and Conrad Hotels & Resorts.

The company said Denizen developments are planned in cosmopolitan, urban cities as well as resort destinations.

Hilton said active negotiations are currently underway for developing projects in Abu Dhabi, Beverly Hills, California, Buenos Aires, Istanbul, Jerusalem, London, Mumbai and New York.

(Reporting by Deena Beasley; editing by Jeffrey Benkoe)