“It takes much more money to land a whale than a minnow.”
Everything in the luxury sector from marketing talent, to cost of media that reaches this niche, is more expensive. One of the most economical ways is a reach through blogs like Lorre White, “The Luxury Guru”. The least expensive, is to use her UHNW distribution. One posting of content that the client supplies on her luxury blog, and continual support through all her extensive social media for 2 weeks subsequently, is $3000. We do have a discount for multiple postings agreed upon under the same contract. It takes the average person seeing a brand 3 to 5 times before they are able to retain it. For 3 postings it would total $5000 and for 5 postings $7000. This is just a general outline for an average size article.
Some clients like Rolls-Royce have paid her to write an article for them. The rate depends on how extensive the assignment. She has created unique postings to meet specific needs for luxury brands from Rolls-Royce, to 5 star hotels, to private jet companies, to international events. These often involve her active personal involvement to accomplish, and thus her implied personal endorsement. Should the client wish to collaborate to create something uniquely suited for their needs, she will be available to discuss that too.
Reaching the UHNW, Luxury Influencer Lorre White's blog www.LuxGuru.Typepad.com ranked #3 Globally for Luxury Blogs in 2015 Brand Passion Report for Global Luxury Brands by NetBase and ranked #1 of the blogs that reach the wealthy customer. In Luxury Marketing it is about WHO, not How Many you reach. A million people that cannot afford your product are of less value than one that can. Reaching the UHNW is different than covering the UHNW. Lorre has a unique reach to, and trust of, the UHNW.
‘Blogging For The Super Rich’ article: http://luxguru.typepad.com/lorre_white_the_luxury_gu/2014/05/blogging-for-the-super-rich-new-article-out-in-luxe-in-a-city-agency-luxury.html . Appropriate companies can purchase post/distribution. Email Lorre@WhiteLightConsulting.net for rate inquires.
Lorre White a luxury marketing consultant to elite brands that need to reach the wealthiest demographic.
Lorre's consulting clients (WhiteLightConsultng.net) include private jet, yacht, private banks, thoroughbred horses, luxury media, etc. Lorre helped grow Sea Gate Travel into the 10th largest in the US (from 188th). In doing so, orchestrated hundreds of millions of dollars' worth of corporate travel for global brands, including the league travel for the entire NBA, the NHL, and the MLB. She was instrumental in launching the NBA’s own airline, where and escorted NBA and US Olympic Dream Teams to events internationally. For billionaire Warren Buffet's Berkshire Hathaway and their partners Marquis Jets, Lorre was the Global Vice President of Sales & Marketing for the Boeing Business Jet division, where she created the M-Club for their wealthiest clients. As a luxury marketing consultant for over 25 years, Lorre specializes in working with companies who target Ultra High Net Worth consumers.
Her consulting work is based on my availability, and is contracted out for a set amount of hours over an established time frame, at an hourly rate. She must turn down many of the opportunities presented due to a lack of time.
Luxury Marketing is very different than Mass Marketing that is taught at most Universities. There are very few specifically trained in the Luxury marketing sector. What motivates the Ultra High Net Worth is very different than the motivating factors of the majority.
Lorre White’s consulting rates are $425 for projects over 25 hours and $ $475 for smaller projects. Any rate increases usually happen in October. A retainer for set hours is paid up front and used down within an agreed period of time.
This link will take you to 5 luxury business articles by Lorre White for Daily Luxury the #1 rated luxury executive news source: https://www.luxurydaily.com/tag/lorre-white/ She writes for both Luxury Industry news, and for luxury lifestyle magazines for UHNW consumers. If you need samples of the second category they can be supplied as well.
FORBES says “Lorre White has a following that includes Royals and Billionaires”.
Should you have any additional questions, please do not hesitate to contact us.
Lorre White can also be follow on FaceBook (Personal, Public Figure and Group pages), LinkedIn (Personal, Business and Group pages), Twitter @Lorre, G+, Elixio, Ello and many private social media groups. www.LuxGuru.Typepad.com Sign up on the top left under the black and white photo under the header, to get luxury news sent daily.