Los Angeles, San Diego, & Milan June 2016. An interesting combination of events has led to some curious questions. Steven Riznyk (also known to his friends as ‘Stefano’, the Italian version of his name), has created a scenario that has led many to wonder what’s next.
A big fan of dogs, he envisions building a non-profit canine hospital to support abused and abandoned dogs. However, his method of going about raising the $20 million has caught the attention of people across the globe.
Riznyk has launched a high-end clothing brand called Antonio Stefano and his first line of products are high-end ties, works of art, that are architected by him, then designed, printed, and hand-made in the 2,000 year-old Roman town of Lake Como, the silk capital of Italy since the turn of the century. However, his presentation of the ties is controversial, to say the least.
As part of his marketing strategy, he has decided to use a very unique, yet easily accessible canvas for his pictures. Riznyk creates artistic shots of his ties on nudes. Another picture, Riznyk states “of an man in a suit wearing a tie will not make you stop for a moment, but our shots will”. He does admit though, that “after a few shots with different models it became clear that the tie probably is not noticed, but our web address is on every shot and we can only hope our audience remembers our brand name”.
The models are both professional and amateur as, Steven Riznyk states “where possible, we would like the girl-next-door look, we do not want to spend all of our time on Photoshop creating an image that wasn’t there to begin with and making women feel bad that they cannot live up to it”. Additionally, he states, that his goal is to support models, and potential models who are 5’6” and under as many shorter women he met did not ever get a chance because of their height; his runway shows will open with shorter models.