Lorre White has 4 roles in the luxury sector globally. She is the Only Internationally Recognized Luxury Media Personality, an esteemed Luxury Marketing Consultant, a Luxury Industry Keynote speaker, and owner of a Luxury Blog with a mostly private jet owning subscriber base.
1. International Luxury Media Personality and Influencer:
"Lorre White's following is large and diverse including royals and billionaires" ~ FORBES
Lorre White is the only Internationally recognized Luxury Media Personality appearing in magazines, TV, radio and web.
As the international luxury media personality “The Luxury Guru” I always get asked by my very wealthy followers, what are my Favorite(s) in every luxury category from yoga to yachts, private jets to perfume, candles to exotic cars. I have traveled the world extensively and stayed at many of the best resorts, spas and boutique hotels in the world. I have traveled on NBA excursions and on USA Dream Teams Olympic Tours. From athletes, to actors, fashion icons, to top executives, I have been involved in the top end of the luxury travel market for many years. My media fans like to know about the lesser known and more elite luxury experiences; where they can go to relax in sophisticated and reclusive comfort, experience the extraordinary, and/or purchase the unique.
There is very little real luxury media. By that I mean there are very few sources that actually reach the UHNW. It takes more than just pretty pictures to reach the wealthiest demographic. It takes bringing them information that is relative to them by someone that they trust . I am an international luxury media personality who regularly appears on TV, radio and every conceivable form of digital media known as “The Luxury Guru.” As a luxury market influencer, I shares MY expertise about living a luxurious lifestyle. For example I had a monthly luxury column in Portugal’s #1 Luxury magazine DNLife with over 1.2 million subscribers. I regularly contribute to luxury lifestyle and luxury business magazines. My following is global and diverse, from royals and billionaires to those who aspire to live the luxury life.
2. International Luxury Marketing Expert
Lorre White a luxury marketing consultant to elite brands that need to reach the wealthiest demographic.
Lorre's consulting clients (WhiteLightConsultng.net) include private jet, yacht, private banks, thoroughbred horses, luxury media, etc. Lorre helped grow Sea Gate Travel into the 10th largest in the US (from 188th). In doing so, orchestrated hundreds of millions of dollars' worth of corporate travel for global brands, including the league travel for the entire NBA, the NHL, and the MLB. I was instrumental in launching the NBA’s own airline, where and escorted NBA and US Olympic Dream Teams to events internationally. For billionaire Warren Buffet's Berkshire Hathaway and their partners Marquis Jets, I was the Global Vice President of Sales & Marketing for the Boeing Business Jet division, where I created the M-Club for their wealthiest clients. As a luxury marketing consultant for over 25 years, I specialize in working with companies who target Ultra High Net Worth consumers.
My consulting work is based on my availability, and is contracted out for a set amount of hours over an established time frame, at an hourly rate.
Luxury Marketing is very different than Mass Marketing that is taught at most Universities. There are very few specifically trained in the Luxury marketing sector. What motivates the Ultra High Net Worth is very different than the motivating factors of the majority. The top wealthiest 1% controls almost 50% of the world's finances. This is a small but very powerful group who require a unique marketing reach.
FORBES article : What People Don't Know About Lorre White, 'The Luxury Guru'
3) Luxury Industry Keynote speaker:
Lorre is a keynote speaker at luxury industry events in various sectors internationally.
4) Lorre’s Luxury Blog:
Reaching the UHNW, Luxury Influencer Lorre White's blog www.LuxGuru.Typepad.com ranked #3 Globally for Luxury Blogs in 2015 Brand Passion Report for Global Luxury Brands by NetBase and ranked #1 of the blogs that reach the wealthy customer. In Luxury Marketing it is about WHO, not How Many you reach. A million people that cannot afford your product are of less value than one that can. Reaching the UHNW is different than covering the UHNW. I have a unique reach to, and trust of, the UHNW.
‘Blogging For The Super Rich’ article: http://luxguru.typepad.com/lorre_white_the_luxury_gu/2014/05/blogging-for-the-super-rich-new-article-out-in-luxe-in-a-city-agency-luxury.html . Appropriate companies can purchase post/distribution. Email Lorre@WhiteLightConsulting.net for rate inquires.
For those that would like to view samples of magazine articles:
A) Sample of luxury business articles written by Lorre White for luxury industry’s Business News, Luxury Daily:
1) ‘Is Apple really a luxury-sector brand?’ by global luxury expert Lorre White https://www.luxurydaily.com/is-apple-really-a-luxury-sector-brand/
2) ‘The Ultra High Net Worth’s insight into Art Monaco’ by global luxury expert Lorre White https://www.luxurydaily.com/the-ultra-high-net-worths-insight-into-art-monaco/
3) ‘Why most luxury media really are not what they claim’ by global luxury expert Lorre White https://www.luxurydaily.com/why-most-luxury-media-really-are-not-what-they-claim/
4) ‘Luxury brands and the secondary market: Why marketing is everything.’ by global luxury expert Lorre White https://www.luxurydaily.com/luxury-brands-and-the-secondary-market-why-marketing-is-everything/
5) ‘Why luxury brands should rely less on aspirational consumers’ by global luxury expert Lorre White https://www.luxurydaily.com/why-luxury-brands-should-rely-less-on-aspirational-consumers/
B) A small sample of articles authored by Lorre White for wealthy consumers:
1) Villa D’ Este Hotel at Lake Como, Italy reviewed by Luxury expert Lorre White in Luxury Traveler’s Guide http://www.luxurytravelersguide.com/villa-d-este-hotel-at-lake-como-italy/
2) ‘Behind The Wheel’ Lorre White interviews global CEO of Rolls-Royce the man behind one of the world’s most enigmatic brands in British Luxury Magazine WaterFront. http://content.yudu.com/A1y1k4/WaterfrontIssue52/resources/66.htm
3) Billionaire Steve Case is Ambassador for Virginia Wines featured in UK’s Luxury Magazine The Foxley Docket http://content.yudu.com/Library/A2ohor/TheFoxleyDocketIssue/resources/57.htm
4) ‘Luxury yoga retreat on French Riviera’ in Luxury Travel Magazine: http://www.luxurytravelersguide.com/luxury-yoga-retreat-in-french-riviera/
5) ‘Stinson Vineyards in Crozet Virginia’ by Lorre White http://www.luxurytravelersguide.com/stinson-vineyards-in-crozet-virginia/
6) ‘ART MONACO AND THE LUXURY GURU’ –Lorre interviews owner, featured Art Monaco Magazine http://artmonacomagazine.com/art-monaco-and-the-luxury-guru-interview/
C) A small sample of Articles Featuring Lorre White in magazines globally. (These were chosen from those printed in English. There are many more articles on her available on the web and in different languages):
1) FORBES article : ‘What People Don't Know About Lorre White, The Luxury Guru'
2) 'Defining Luxury' an interview with The Luxury Guru, Lorre White in UK's Luxury Waterfront Magazine: http://luxguru.typepad.com/files/lorre-white-water-front-celebrity-feature.pdf
3) ‘Blogging For The Super Rich’ article: http://luxguru.typepad.com/lorre_white_the_luxury_gu/2014/05/blogging-for-the-super-rich-new-article-out-in-luxe-in-a-city-agency-luxury.html
4) 'Atelier' the Super Luxury Magazine of Dubai and India features LORRE WHITE, The Luxury Guru http://luxguru.typepad.com/files/atelier-supr-lux-mag-feature-on-lorre-white-dubai-india-print-web.pdf
5) 'Demystifying Bespoke', an interview with Luxury Expert Lorre White in Oman's luxury magazine Crème De La Crème: http://luxguru.typepad.com/files/lorre-white-interview-in-omans-creme-de-la-creme-luxury-magazine-topic-bespoke.pdf
6) The Most Precious Commodity Of All, Lorre White Hold a commanding Influence over spending habits of the World's Wealthiest' http://www.menaluxury.com/serenity/issue-10/#/34 Middle East & Northern Africa Luxury Magazine
7) 'EXCLUSIVE: Inside the luxury category with The Luxury Guru, Lorre White' in UK's The Top Tier http://thetoptier.net/index.php/home/luxury-business-news-and-updates/1720-inside-the-luxury-category-with-the-luxury-guru-lorre-white%20
8) British Fashion Week’s exclusive article with international luxury expert Lorre White, The Guru of Luxury: http://luxguru.typepad.com/files/british-fashion-week-1.pdf
9) 'A Luxury Consultant With Mass Appeal And Exclusive Clientele' http://jewelrynewsnetwork.blogspot.com/2013/01/a-luxury-consultant-with-mass-appeal.html
10) 'A Unique Marketing Reach' Serenity Travel Industry Magazine: http://www.menaluxury.com/serenity/issue-8/#/24
'A Conversation with Luxury Expert Lorre White' in UK's Luxury Magazine The Foxley Docket: http://luxguru.typepad.com/files/foxley-docket-feature-lorre-white.pdf
11) 'The Right Side Of The Velvet Ropes' Middle East Luxury Travel Show Magazine: http://www.menaluxury.com/serenity/issue-9/#/24
12) 'Luxury Guru Lorre White' in Deluxe Middle East Magazine: http://www.deluxemiddleeast.com/home.php?go=article&a=luxury-guru-lorre-white
Lorre’s social media:
Lorre White can also be follow on FaceBook (Personal, Public Figure and Group pages), LinkedIn (Personal, Business and Group pages), Twitter @Lorre, G+, Elixio, Ello and many private social media groups. www.LuxGuru.Typepad.com Sign up on the top left under the black and white photo under the header, to get luxury news sent daily.
For more information contact: Lorre@WhiteLightConsulting.net