Lorre White's media followers are predominantly UHNWI (Ultra High Net Worth Individuals) that sign up to get information from her blog daily www.LuxGuru.Typepad.com. It was originally established for her UHNW clients when she ran global marketing for NetJets/ Marquis Jets BBJ program and expanded as she began doing television appearances and writing for luxury and business publications.
A recent 2015 luxury industry report by NetBase covered the best blogs globally for covering the pertinent luxury news. It included both blogs for luxury professionals like LuxuryDaily, which constituted the majority on the list, and a few that are actually read by the end user (the UHNWI), like Lorre White’s blog LuxGuru.Typepad.com (Her's was the highest ranked of the blogs that reach the wealthy customer). It is trust, by this wealthy group, that bring them to subscribe to Lorre's luxury news blog. There are very few sources that actually reach the UHNW. It takes more than just pretty pictures.
As the only luxury media personality Lorre educates people on the best of every luxury category on TV, Web, Magazines and radio. She has a global wealthy following.
As a luxury marketing consultant, and owner of White Light Consulting, Lorre White works with companies/brands that want to reach the world's wealthiest because of the price point of their product/service. Lorre's consulting clients include yacht, private aviation, private banking, race horse syndication, real estate, fashion, jewelers, etc.
Lorre is a keynote speaker internationally for the luxury industry. She gets hired to write for both luxury and business magazines. She had a monthly column in Portugal's #1 rate luxury magazine with over 1.2 million subscribers.
1) Luxury Marketing for elite brands
2)Luxury industry keynoted speaker
3) Only internationally recognized luxury media personality - TV, Web, Radio and magazines. Regularly writes for luxury & business magazines globally.
4) Uniquely able to reach the UHNW globally via blog since 2004/5.