As an international luxury media personality regularly appearing on TV, radio and every form of digital media, Lorre (known as “The Luxury Guru”) shares her expertise about living luxuriously. Her following includes Royals and Billionaires. Lorre has had a monthly column in Portugal's #1 luxury magazine DNLife with 1.2 million subscribers. She frequently is hired to contribute to magazines and other media globally. Lorre's blog, was established in 2004/05 for her private jet owning clients www.LuxGuru.Typepad.com and grew with her media following. There are few media sources that have her UHNW reach. Rolls-Royce had Lorre do their first personal interview with their global CEO; because they want to reach her audience.
As a luxury marketing consultant Lorre helped grow SeaGate Travel into the 10 largest in the US. In doing so, Lorre orchestrated hundreds of millions of dollars' worth of corporate travel for global brands, including the league travel for the entire NBA, the NHL, and the MLB. Lorre was instrumental in launching the NBA airline, where she escorted the NBA and US Olympic Dream Teams to events. For billionaire Warren Buffett's Berkshire Hathaway' NetJets, she was the Global VP of Sales & Marketing for the BBJ division. Lorre works with companies targeting the UHNW consumers, through Strategic Marketing Planning, Branding, Advertising, CRM, Events, Service, Sponsorships, Holiday Gifting, Social Media and other opportunities for client touch. Lorre's consulting clients include private jet, yacht, private banks, thoroughbred horses, jewelry, media, travel, etc.
Luxury Marketing is very different than Mass Marketing; few are specifically trained in the Luxury Marketing sector. What motivates the UHNW is very different than the masses. The wealthiest 1% controls over 50% of the world's finances. This is a small but very powerful group require a unique marketing reach.