Troon, the leader in upscale golf course management, development and marketing has announced a strategic partnership with Glenmorangie, one of the world’s most famous Single Malt Scotch Whiskies. To mark the second year of Glenmorangie’s association with The Open Championship as the ‘Spirit of The Open’, a unique campaign will be showcased to discover the world’s most “Unnecessarily Well Made” golf courses. Troon Golf’s partnership will give monthly prize winners, drawn from entrants who nominate their chosen golf course, the opportunity to experience a Troon-managed venue from its impressive global portfolio that includes the likes of Abu Dhabi Golf Club, The Grove, and Prince’s Golf Club.
“Glenmorangie and Troon Golf have the strong brand synergies of discerning experiences, excellence, and meticulous process,” commented Bruce Glasco, Managing Director, International Operations, Troon Golf. “The ‘Unnecessarily Well Made’ golf courses campaign is centred on a topic that has long been debated between golfers the world over and it will be interesting to see what the distinguished ambassadors come up with. I know I speak for all our venues when I say we are thrilled to be involved and look forward to giving each winner a memorable experience.”
The campaign is a search for the top 18 most “Unnecessarily Well Made” golf courses in the world. A panel of experts; Sir Nick Faldo, Tony Jacklin CBE, Robert Trent Jones, Jr. and legendary golf course photographer David Cannon have been tasked with identifying candidates for inclusion in this prestigious accolade. Consumers have been asked to nominate via the microsite: www.glenmorangie.com/golf with each entry being put into the prize draw for a Troon experience.
“Troon Golf presented an obvious partner for our campaign,” remarked Michael Atkinson, Global Marketing Manager, Glenmorangie. “They are responsible for some of the world’s finest golf courses and have a reputation around the world for their attention to detail and unparalleled expertise. We pride ourselves on similar values, which will see this relationship flourish.”
Troon has an unparalleled reputation for delivering innovative marketing programs for its client portfolio. This partnership is a further example of Troon’s unique ability to forge exciting industry partnerships aimed at delivering strong returns for both consumers and owners alike.
About Troon Golf:
Headquartered in Geneva, Switzerland, Troon Golf EMEA is committed to developing Troon Golf’s presence in Europe, Middle East and Africa. This rapidly expanding division now oversees operations at 38 courses in 14 countries including Dubai, England, Russia, and Spain with further expansion planned across all regions.
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company, overseeing operations at Troon Golf (daily-fee & resort) and Troon Privé (private) properties located in 28 countries, 30 states. Additionally, 47 Troon facilities enjoy a Top 100 ranking by national or international publications. Troon properties include The Grove, London, England; Classic Club, Palm Desert, Calif; Lumine Golf Club Tarragona, Spain; and Saadiyat Beach Golf Resort in Abu Dhabi.
Glenmorangie Single Malt Scotch Whisky originates in the Scottish Highlands where, at the Glenmorangie Distillery, it is distilled in the tallest malt whisky stills in Scotland, expertly matured in the finest oak casks, and perfected by the Men of Tain. The Distillery was founded in 1843 and is renowned as a pioneer in its field uniting tradition with innovation to create ‘unnecessarily well-made’ whiskies.