Priced at £30,000 a bottle, the John Walker & Sons Signature Blend, Vodafone McLaren Mercedes Edition from Diageo-owned Johnnie Walker is a superlative blended scotch. Created to match the palate of 2009 Formula 1 champion Jensen Button, the Vodafone McLaren Mercedes Edition features a blend of Johnnie Walker’s finest whiskies. The result of the John Walker & Sons Signature Blend program at the Johnnie Walker House in Shanghai, Button created a profile of his whisky palate in Shanghai and this was then taken to Scotland where Johnnie Walker Master Blender Jim Beveridge proceeds to create the final product, a custom blend cask of Johnnie Walker whiskies.
In the case of the John Walker & Sons Signature Blend, Vodafone McLaren Mercedes Edition, the whiskies involved were certainly amongst the most precious in the spirits ‘library’ of Johnnie Walker. It is worth noting though that this service is available to any whisky enthusiast who visits the Johnnie Walker House in Shanghai – this was not simply a stunt to create hype around the Formula 1 partnership between Vodafone McLaren Mercedes. This particular edition is limited to 25 bottles that retail exclusively at the Johnnie Walker House in Shanghai and can only be purchased by invitation. The £30,000 pricetag includes access to exclusive Formula 1 events revolving around Johnnie Walker’s Step Inside the Circuit campaign.
Johnnie Walker Master blender Jim Beveridge and Vodafone McLaren Mercedes F1 driver Jensen Button
A sketch of the product packaging