A man without his watch is like the Louvre Museum without Mona Lisa. And the American watch brand Jorg Gray is as precious and original as any masterpiece at at Basel World 2012, the biggest Watch and Jewellery exhibition currently taking place in Messe Basel, Switzerland. Among the 100,000 visitors from the specialist retail and wholesale trade and 1,800 companies from the watch, jewellery and precious-stone industries, Jorg Gray’s innovation stands out in the Hall of Fascinations 2.0, C62 with several surprises on the go for this new edition: “We have high expectations for our second year at Basel”, Jorg Gray Marketing Manager Claire Perkins says. “ We will be showing our customers both established and new timeless and eye-catching creations, men’s and ladies’ lines, including the 27 series which is exclusively designed to offer consumers stylish, high quality timepieces at a tremendous value as well as previewing our new Spring range”.
Founded 14 years ago as an American private label, Jorg Gray is now the fastest growing watch brand in the world. The brand’s range can be purchased at retailers in most major cities or via authorised stockists, throughout North America, Hawaii and the Caribbean, as well as in Europe, the Middle-East and the Far East. Some concept stores can also be found in Malaysia and Indonesia. Jorg Gray’s popularity soared when Barack Obama started wearing a timepiece watch in public at many official events. He had it on his wrist when he delivered his presidential election victory speech in 2008. The company then decided to create a sophisticated and fashionable Commemorative Edition watch now known as the JG6500.
A perfect collectors’ item, especially for its unique inscriptions, laser engraved back case and an individualised serial number, Claire Perkins says “The JG6500 we sell is the same as the watch that President Obama wears. It has a commemorative inscription on the back of the watch saying The 44th President of the United States, Barack H. Obama, January 20th 2009. Commemorative Edition. You can find it in silver, rose gold or bronze, for both men and ladies”.
All Jorg Gray watches are carefully crafted to meet consumer’s needs. Fine leather, rubber and solid stainless steel straps define casual and classy men’s models, while brilliant cut diamonds on the case and on the crown are used in certain ladies’ models. By combining style and convenience, you can choose from a range of 175 chronograph and non-chronograph breathtaking models, in any colour and for any occasion: the classic black or brown men’s watches with 40-48 mm dials or even the trendier pink, blue or white Italian crocodile leather strap ladies’ models with 31-44 mm dials. You can let your favorite Jorg Gray watch reveal your mood and personality, according to your taste and budget. “Jorg Gray timepieces can be worn by either sex and the prices are mid range, starting from RRP £175.00 up to RRP £1330.00, affordable to different target audiences that are aged anywhere from mid 20′s to late 60′s”, explains Ms. Perkins.
The Jorg Gray 9100-77, for example, is the right watch for the “fast and the audacious”. The limited edition piece, customised for brand Ambassador Alex Tagliani, the Indycar Racer, has a black case with silver bezel, a black dial with red chrono rings with a luminous index and the Alex Tagliani “AT” logo emblazoned on the left hand side under the domed sapphire crystal. It has full options with a Swiss chronograph movement, a bracelet with safety clasp and is water resistant up to 100 meters.
A full list of Jorg Gray stockists can be found here.
By Cristina Fei