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March 30, 2012

LEICA CAMERA ANNOUNCES LEICA STORE WASHINGTON DC

 Retail concept debuts in North America with inaugural location grand opening May 2nd - 3rd 

 

Leica Camera Inc., the legendary German camera and sport optics brand, announces the debut of its new retail concept in North America with the opening of the Leica Store Washington DC. Located at 977 F Street, NW, in the heart of downtown Washington, DC's Penn Quarter, the store will feature the entire Leica photography and sport optics product portfolio. Serving as a gateway into the world of Leica Camera, the Leica Store Washington DC will celebrate an official grand opening on Wednesday, May 2nd and Thursday, May 3rd. “Perfect for Leica enthusiasts, professional photographers and new customers alike, the Leica Store Washington DC creates a completely immersive experience into the world of photography,” said Roland Wolff, Director of Corporate Retail at Leica Camera Inc. “Leica Camera has always represented the best in German engineering and the special culture of the picture. We are now able to offer a complete showcase for our products and services as well as a creative setting for our customers, bringing this central mission to life in a new way.” A unique lifestyle destination, the Leica Store Washington DC will provide customers the opportunity to discover the art of photography with a retail space, a photography gallery featuring exhibitions shot with the Leica portfolio and a studio set up to demonstrate the exceptional performance of the Leica S-System. Keeping in line with Leica Camera’s commitment to increasing the enjoyment of photography and deepening photographic knowledge, the Leica Store Washington DC will also be an ideal setting for the immensely popular Leica Akademie workshops. In addition, the store will be designated as an S2 Pro Dealership and provide specialized demonstrations, consultations and support for professional photographers utilizing this revolutionary digital camera system. A knowledgeable and enthusiastic team of retail and photographic professionals will deliver expert information and advice to create the finest customer experience.

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  • "It is impossible to overdo luxury. Give us the luxuries of life, and we will dispense with its necessaries. Easy to say, hard to be able to do unless you know the Guru of Luxury, Lorre White. I have traveled to many countries with Lorre and she really knows luxury. When she is not around me, I always watching Lorre’s videos and I read Lorre’s blog to keep up on what is new in the luxury market." Princess Victoria London

    "Lorre White is a great expert source for luxury knowledge and insights. She is also a great connector in the luxury industry." Milton Pedraza, CEO, Luxury Institute, LLC The Wealth Report

    "Lorre's take on the Luxury market is refreshing and frankly very much needed. Her stance on luxury as a "quality of life" vs. gluttonous amassing of quantity couldn't possibly be a timelier message given the times we live in." Michael, eVelvet Rope media, owner

    "Lorre is ground breaking and creative and brings a unique and much needed luxury reach to the web with her timely Luxury Channel on iTunes & her LuxGuru blog. Now anyone in the world can watch." Peter M. Deeb, Chairman, Hampton & Cie SA (Suisse)

    "I love working with Lorre, as she is truly unique expert in her field. She has a vast experience of luxury market and a very impressive international network. She knows the best luxuries by living her life in luxury." Mervi Sippola, Luxury Consultant, Monaco

    "I have been a client of Lorre and White Light Consulting about the US expansion plans for Flow, an endurance drink for golfers. I am always impressed with her marketing ideas, professionalism and amazing international contacts." Marko Sjoblom , Flow Owner, Finland/Monaco

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