Retail concept debuts in North America with inaugural location grand opening May 2nd - 3rd
Leica Camera Inc., the legendary German camera and sport optics brand, announces the debut of its new retail concept in North America with the opening of the Leica Store Washington DC. Located at 977 F Street, NW, in the heart of downtown Washington, DC's Penn Quarter, the store will feature the entire Leica photography and sport optics product portfolio. Serving as a gateway into the world of Leica Camera, the Leica Store Washington DC will celebrate an official grand opening on Wednesday, May 2nd and Thursday, May 3rd. “Perfect for Leica enthusiasts, professional photographers and new customers alike, the Leica Store Washington DC creates a completely immersive experience into the world of photography,” said Roland Wolff, Director of Corporate Retail at Leica Camera Inc. “Leica Camera has always represented the best in German engineering and the special culture of the picture. We are now able to offer a complete showcase for our products and services as well as a creative setting for our customers, bringing this central mission to life in a new way.” A unique lifestyle destination, the Leica Store Washington DC will provide customers the opportunity to discover the art of photography with a retail space, a photography gallery featuring exhibitions shot with the Leica portfolio and a studio set up to demonstrate the exceptional performance of the Leica S-System. Keeping in line with Leica Camera’s commitment to increasing the enjoyment of photography and deepening photographic knowledge, the Leica Store Washington DC will also be an ideal setting for the immensely popular Leica Akademie workshops. In addition, the store will be designated as an S2 Pro Dealership and provide specialized demonstrations, consultations and support for professional photographers utilizing this revolutionary digital camera system. A knowledgeable and enthusiastic team of retail and photographic professionals will deliver expert information and advice to create the finest customer experience.