ScarJo is celebrity endorser for Moet & Chandon
As oenophiles prep for yet another season of auctions come Fall, Lot No. 519 would appeal to more than just wine lovers at Christie’s September 2011 wine auction in Hong Kong.
The winning bidder will receive the following: six bottles of 100-year-old Moet & Chandon champagne packed in a Louis Vuitton leather chest and - wait for this – a lunch date with Scarlett Johansson.
Moet & Chandon, which currently retains Johansson as a celebrity endorser, came up with the ingenious idea.
"Who wouldn’t want to have lunch with Scarlett Johansson? She’s a big fan of champagne and for me, a fantastic tie-in," Charles Curtis, head of wine for Asia at Christie’s said. "A lot of people will support it for so many angles – it appeals to a broad audience. It helps us get outside of our usual group of wine clients," he adds.
Rest assured that you’d also be racking up your charity credentials - proceeds of the sale will go to the Nature Conservancy in China.
While the lot is estimated to be worth HKD 380,000 to 500,000, Curtis emphasized that his estimate is based purely on the wine and doesn’t include the date with the Lost in Translation starlet.
The actress was last seen in Iron Man 2 (2010)
via [WSJ]
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Posted by: all-insanity | September 01, 2011 at 02:15 AM