One of the few sites that target the UHNW exclusively and the only luxury site with an identifiable, trusted, and experienced luxury expert personality. www.LuxGuru.Typepad.com
The Luxury Guru, Lorre White website has a wealthy international following. It is one of the few sites for the already arrived UHNW, not the aspirational consumer. The Luxury Guru site covers both the business of luxury as well as the newest and best items in the luxury sector.
Ms White’s years of experience in private aviation from SeaGate Travel (the 10th largest travel company in the US with a private charter division), one of the creators of the NBA airline (used by the White House staff & reporters off season), head of global marketing for NetJets/Marquis Jets BBJ program and as a luxury marketing consultant to many luxury brands including several private jet companies, has resulted in her having a large private wealthy aviation following.
Her fans are predominantly very wealthy. They have an interest in learning about the best luxuries in every category. They trust The Luxury Guru, Lorre White to do the collecting of interesting and informational articles about luxury that is specifically relevant to their UHNW wants/needs. Her luxury blog is unique, as it is the only source of luxury news with a trusted identifiable and qualified luxury professional, Lorre White. She has the trust factor with the UHNW demographic. The information targets the already arrived, not the aspirational consumer that most every other site is able to reach. They spend the time to read her blog because they trust that the time will be well spent….and their time has great value.
If you know of Martha (Stewart) you are probably part of the 98%....if you know of Lorre (White), you are most likely part of the top 2% financially.
www.LuxGuru.Typepad.com - Sign up on the top left under the black and white photo, to have it sent directly to your email daily. You will recieve a confirmation emaul and you MUST click on the link in that email to finialize the process.