Lorre White specializes in targeting is the UHNW (Ultra High Net Worth). University UNU-WIDER study reveals that the richest two percent of adults owned half of the world’s wealth. This small percentage of the population is untapped on the web. As a luxury Marketing expert, companies have the benefit of her marketing knowledge and reach by being on her properly “Class Marketed” platform. The UHNW are the hardest group to reach, control the greatest amount of wealth, and are the “taste makers” or influencers that determine what the remaining aspirationals purchase. By reaching this group you not only get the best direct audience you capture all the other groups that the other websites target. The UHNW are the least responsive to advertising and the most influenced by peer to peer. Lorre offers an insiders view by a trusted name. WLGP will also be involved with events that allow the sponsor to have direct client touch. With 92% of the world’ UHNW being new money, and 80% of them having it less than 10 years, the only way luxury brands can get new customers is through brand education. This is what “The Luxury Guru” does through entertaining media formats.