Pao Principle China Luxury Panel 2009
Mainland China Luxury Consumers Select
Top Handbag, Watch and Fine Jewelry Brands
Designer Handbags
Handbags are the anchor of a brand
87.6% of panelists had purchased a handbag from our list in the past 12 months.
Top designer handbag brands purchased
Brand %
Louis Vuitton 9%
Gucci 18.6%
Coach 18.6%
Chanel 7.1%
Prada 5.1%
Watches
Longines, Omega, Cartier and Rolex represented almost 60% of the watches purchased
Brand %
Longines 18.4%
Omega 16.0%
Cartier 12.8%
Rolex 9.6%
Women preferred Cartier, Bvlgari and Chanel while men favored Omega and Longines
Brand Men Women
Bvlgari 0 8%
Cartier 7.5% 14%
Chanel 2.5% 7%
Longines 20% 16.3%
Omega 15% 13%
Fine Jewelry
Tiffany & Co was the leading brand followed by Cartier, Bulgari and Folli Follie
Brand %
Tiffany & Co 32.2%
Cartier 16.1%
Bulgari 12.6%
Folli Follie 12.6%



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