Lorre White, “The Luxury Guru” defines luxury as a “quality of life”, not simply amassing quantity “ It is an enlightened approach to living”.. Private jets to Perfume, Yoga toYachts, Exotic car to Candle, Watches to Wines ….Lorre is the expert on all things luxury!
* A Luxury Expert on CNN.MONEY, ABC, NBC. FOX NATIONAL, Sirius Radio and in multiple magazines
* Owns THE LUXUEY CHANNEL Video podcasts on iTunes & Zune
* Is an international luxury marketing consultant for White Light Consulting
* This blog is read by the Ultra High Net Worth and the luxury brands trying to reach that demographic
* Lorre White is highly networked and connected in the world of luxury
* A recognized luxury expert on EzyneArticles
* A member of Who's Who In America for controbution to the American Luxury Market & as a Luxury Personality.
Business
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Luxury
Lorre White is a member of several private invitatition only networks like A Small World, SQUA.RE, Total Prestige, Qube, eVelvet Rope, Diane Fey, LStyle, EuroCircle, Internations, Global Urbanities, Hampton undercover, and other.....
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Luxury Marketing Advice
"If a luxury brand asks whether they should spend scarce funds on opening another store, launching a print advertising campaign, or investing in a great website and online advertising, the Internet wins every time as the fastest, cheapest, and most effective way to leverage a luxury brand in today's global marketplace". CEO Milton Pedraza, The Oct issue Wealth Report by the Luxury Index
About the Luxury Channel
The Luxury Channel video podcasts offers sponsors a sophisticated web media reach for elite brands to reach a wealthy demographic world wide by a respected luxury expert. This allows these brands to benefit from the most powerful and fastest growing media source, the web. Americans use the internet to shop twice as much as the average individual. People spend more time on the web then in front of the TV. A recent study done by The Luxury Institute found that Luxury consumers were disappointed in the weakness of luxury brands to meet their on line needs. Luxury brands were slow to enter fearing affiliation with the mass marketers and an inability to supply “the luxury experience”. The purpose of The Luxury Channel is to bring a luxury venue to the web where elite brands can have an appropriate environment to share their product knowledge and services in a sophisticated global reach. By all the brands sharing one venue it saves companies millions of dollars by having to establish their own channel from scratch and creating and producing content and paying to market their channel against all the other thousands of luxury brand’s channels. Any commercial agency can create a product video for a company, but with The Luxury Guru you get the video and a way to distribute it internationally.
The
Edison’s Angel Eggs, a pairing of the common chicken egg with exotic
Osetra caviar, prove to be a delicious addition to an already
accomplished menu. The angelic white of the egg starkly contrasts the
devilish yellows, blacks, and greens of the other organic ingredients,
creating an edible - albeit almost too beautiful too eat - masterpiece.
The creamy texture of the
deviled yolk compliments the smooth caviar, welcoming your tongue to a
sensory delight. Just as the name - initially ironic but now
understandable - suggests, the eggs take your taste buds to heaven. Price: $30 each !
Upscale French artisan ice-cream maker Philippe Faur has
taken out the ice cream of the universe of the desserts and he
indefatigably works In his workshop to create new flavours always more
surprising.
After such original products as the Truffle Ice-Cream, the Roquefort ice-cream or the Foie Gras de Canard sorbet developed
with Rougié (Prix International de l’Innovation 2007), he has recently
made his idea of creating a caviar sorbet come true thanks to a
collaboration with Alverta Royal Petrossian.
This ice-cream which contains 60% caviar, from a white
sturgeon, took both specialists 6 months to develop and it is is
recommended to accompany smoked salmon, scallops or simply a baked
potato…
Though, it is reported to possess all the organoleptic qualities of caviar, including in the way it evolves in the mouth It is reported to be a world premiere and unsurprisingly has now become the most expensive ice cream in the world!
No one knows more about
shopping than the women in the Shanghai typing pool: all those
one-child babies have grown up into over-indulged 20-somethings with
office jobs and 100 per cent disposable income. Their parents or
grandparents pay for rent, food, healthcare and every other human need;
all the rest goes on clothes, shoes, make-up and … Barbie?
Mattel
is banking on Shanghai’s girlie-girls to revive its flagging fortunes.
The biggest Barbie store in the world recently opened on the city’s
Huai Hai Zhong Lu shopping street, where all six floors are infused
with the spirit of that 1960s model of female perfection, the blonde
and cinch-waisted doll whose brand must rank as one of the greatest
successes in the history of world marketing.
But in China,
Mattel is breaking that brand mould in a big way: Barbie is supposed to
transform herself from a doll into a lifestyle. Nearly a whole floor of
the store is devoted to Barbie clothing in grown-up sizes –
exorbitantly priced sequined tops that my American eight- and
nine-year-old girls would not be caught dead in because Barbie (to
them) is a little kid thing. But Shaun Rein of China Market Research
says “cute sexy” is what the typing pool wants, and judging from the
huge popularity of the Hello Kitty character in that age group, it
might just work.
Jinky Gu, spokeswoman for the Shanghai store,
has another perspective altogether. “Chinese parents won’t stop
investing in their children’s education even during the economic
crisis.” The notion that Barbie is an educational toy might horrify the
feminists among us, but it just might work among the stiletto-heeled
Shanghainese. It would not be the first time that a jaded western brand
got a new lease of life in China.
China loves gold in all
its forms: as a reserve currency, jewellery, an investment – even gold
that is not real at all, or “virtual gold”, the internet commodity used
as currency in online games such as
World of Warcraft
.
The Chinese government is trying to crack down on trade in virtual
gold, which is “farmed” by online gamers in China and sold to online
gamers in the first world.
But when it comes to the real stuff –
gold jewellery and gold bullion, for either adornment or investment –
trade in China has risen sharply. Beijing recently revealed that it had
been secretly buying gold for years in order to diversify its foreign
reserves, and had almost doubled its bullion holdings. But they are not
the only ones: the rising tide of wealth among middle-class Chinese has
made China the second-largest gold jewellery market in the world since
2007, behind only India. Sales of gold and silver jewellery in China
rose by an astounding 28.7 per cent in May year on year – proof, if any
more were needed, that Chinese consumers have certainly not stopped
spending money during the financial crisis. Total gold demand in China
last year was nearly 400 tonnes, up by 21 per cent from 2007.
But
Chinese people like their gold purer than their western counterparts:
24 carat, rather than 18 carat. The reasons for that, says Shi Heqing,
gold analyst at Beijing Antaike Information, are partly historical:
“Chinese people have gone through several wars in the last century, and
the memory of those is still fresh, so they like secure ways of keeping
their money. In the west, people seem to use gold more for decoration
or beautification.”
The recent rollercoaster ride in the mainland
stock market – which at one point last year had fallen by 70 per cent
from its 2007 height, but has since crawled back to half the peak level
– has also prompted more investment interest in gold in bullion form,
gold market analysts say.
Mr Yu, a 55-year-old antiques trader in
Shanghai who declined to give his first name, says he bought 500g of
gold in 2007 and increased his holding to 2,000g at the end of last
year. “I know people who are still buying stocks at this moment … but
gold may be better for people my age who are more risk-averse.”
Or
as Shaun Rein, managing director of China Market Research in Shanghai,
puts it: “In China, the banking system has only recently become stable.
Chinese people like gold: you can always melt it down and it’s easy to
carry.”
Patti Waldmeir, with additional reporting by Yan Jin, former FT Shanghai news assistant
A restaurant in New York is offering something special to customers with expensive tastes - a $1,000 omelette.
Diners at Norma’s in Le Parker Meridien hotel can now order the
“Zillion Dollar Frittada”, a Spanish omelette with lobster and 10oz
(280g) of caviar.
Restaurant manager Steven Pipes said it began as a lesser dish, but
his chefs “decided to have some fun with it”. “We thought we should
really make something that would be a spectacular feast for a
celebration,” he said.
The restaurant has a bell which will be rung whenever a customer orders the 3,000-calorie dish, topped with sevruga caviar.
There is a budget option, for those without the means to splurge on
Manhattan’s most expensive single course.A smaller version of the
Zillion Dollar Frittada retails at just $100.
Zillion dollar ingredients :
Six eggs
One tbspn chopped chives
One-and-a-half tbsps butter
One lobster
Five tbsps heavy cream
10oz sevruga cavia
Published: August 21 2009 14:41 | Last updated: August 21 2009 14:41
In
the past decade China has become the workshop for the world, its
low-cost labour force toiling in factories to churn out cheap goods
destined for western consumers. Many of the raw materials needed to
feed this industrial juggernaut have to be imported from other
countries and today China is the biggest driver of markets in
commodities such as copper, oil and iron ore.
But as well as a
multitude of low-paid factory workers, the country’s manufacturing boom
has also created a large and growing number of baofahu –
literally, the “suddenly wealthy”. Their shopping habits and changing
tastes are reshaping global trade flows at the other end of the
production chain.
The rise of the Chinese consumer has provided
unprecedented opportunities for enterprising global corporations and
many now look to the country as their biggest growth market for the
indefinite future. And while China’s nouveaux riches share many of the
tastes of their counterparts in any other part of the world, there are
also a number of customs and cultural legacies that have created new
markets for products that have little value elsewhere. This has
encouraged global companies to invest an increasing amount of time and
money in understanding what makes the Chinese customer special and how
best to market or customise products.
In some cases,
traditional Chinese tastes, combined with the explosion in wealth
during the past decade, have created a rapacious and unsustainable call
for the body parts of endangered species. The manufacture of
traditional delicacies, ornaments and medicinal ingredients has helped
to cut swathes through populations of sharks, elephants, seahorses and
other species across the world – and that demand is only expected to
increase.
In the
US, cars need giant cup-holders, but in China, it’s chauffeurs that are
de rigueur. So when Porsche recently decided to launch a four-door
sedan in the midst of financial Armageddon, it chose to do so in China
– perhaps the last place on earth where anyone still has RMB2.5m
(£200,000) to spend on a chauffeur-driven sports car.
At the
Shanghai auto show in April, the Porsche Panamera – which offers the
ample legroom required by China’s back-seat-riding bosses – premiered
alongside the Geely GE, otherwise known as the Baby Rolls-Royce (much
to the displeasure of the real Rolls-Royce). Then came news that China
plans to buy Hummer and make it greener. China’s love affair with big,
flashy autos is clearly just beginning.
The newly wealthy
everywhere love to flaunt their money, but China’s rich are even more
shameless than most: cars are not a means of locomotion for the
affluent Chinese, they are a symbol of success, status and the naked
power of the internal combustion engine over the bicycle or pedestrian.
According to Friedhelm Engler, director of design for
GM
’s
Shanghai-based Pan Asia Technical Automotive Center, cars in China are
all about “face”. He says the bulky, “three-box” shape that is still
overwhelmingly popular is deeply embedded culturally in a country where
the rich traditionally rode in palanquins. To western eyes, that makes
many Chinese cars look old-fashioned, especially on the futuristic
streets of Shanghai, with its space-age skyscrapers. And parking such
cars – not to mention parking a “Baby Rolls” – is a nightmare in the
city’s congested, narrow streets.
China needs smaller cars, and
some younger consumers are leaning toward hatchbacks; but in a country
where grandpa or dad is often footing the bill, four doors still often
win out over five (not least because grandpa or dad may not know how to
drive, so they rely on the younger generation to squire them around at
weekends in the three-box). This is a world where the young can start
their motoring life with a Buick, not a 2CV or Beetle; Buicks are more
popular in China than they have been in the US for decades.
But
western car manufacturers are betting that things will change, as
China’s budding love affair with the automobile matures. The country is
on track to become the world’s largest auto market this year – several
years ahead of expectation – and car styles could be transformed at the
speed of light. “Chinese consumers are used to moving quickly, from no
TV, to a flatscreen,” says Engler. Their auto style may be dowdy today
– but in China, tomorrow is always just around the corner.
Healthy living is back in style in Asia, which means a revival of ancient Asian wellness techniques - and an explosion of spas.
Residence bungalows on the Chiva-Som lagoon
Chiva-Som's tranquil meditation pond
Sunrise over the Gulf of Siam viewed from Chiva-Som's restaurant terrace
HUA
HIN, Thailand (Fortune) -- Yue-Sai Kan -- one of the most recognizable
women in China with a cosmetics empire and her own TV show -- often
needs to get away from the grueling pressures and polluted skies of
Shanghai and Beijing, where she lives.
Her refuge of choice? A
health spa in Thailand called Chiva-Som. "The service is amazing, and
the food is amazing, too," she says of the wellness center in the beach
resort town of Hua Hin, where patrons are offered lemongrass tea all
day as a diuretic and eat only healthy salt-free, oil-free, sugar-free
food. "I go sometimes more than once a year, from three days to 12,
depending on what time I have. But I would love to stay six months.
That would really make me healthy!"
Health is a key buzzword in Asia these days. The
region
's
rapid growth of the last decade has meant a proliferation of fried
chicken and ice cream, air pollution, and generally unhealthy
lifestyles. Waistlines swelled along with GDP, and smoking and heavy
drinking became fashionable among a certain segment of upwardly mobile
Asians.
But increasingly, those with disposable incomes are
recognizing the benefits of taking care of their health, and they're
turning to spas to do it. "Beforehand there were hardly any Chinese,
hardly any Asians, and now there are a lot," says Kan, who has visited
Chiva-Som for more than a decade. "People get more money and they want
to be more health conscious."
That's
meant a dramatic rise in the number of spas in Asia. Chiva-Som -- which
started in the mid-1990s as an exclusive club for the wealthy business
elite of Bangkok -- was the first wellness spa to open in the
region
.
For some time it had the field almost entirely to itself, but in the
last several years, the number of competitors has exploded. In Thailand
alone, the number of spas grew 154% between 2002 and 2007 -- from 230
to 585.
"There's been a massive proliferation in the number of
spas," says Gerard Bodeker, a professor at Oxford University Medical
School and author of the book, Understanding the Global Spa Industry.
"There's a huge awareness in global value and interest in Asian
therapies, so Asian countries are now actively discovering and
promoting their own health and heritage. There's an across-the-board
revival of interest in Asia in indigenous health traditions."
The
result, he says, is age-old methodologies being discovered not just by
Westerners interested in Ayurveda or Thai massage, but by the
populations of Asia who had such treatments as part of their cultures
for decades and even centuries, but rarely had a place to take
advantage of them.
The Japanese have always maintained their
tradition of going to onsens (hot springs) to relax, but in the rest of
Asia, the traditional therapies and healing techniques often performed
by village women for generations were in danger of being forgotten
before the spa trend began taking off.
While shiatsu (Japanese),
tui-na (Chinese) and Ayurvedic (Indian) techniques have been joining
the ranks of Swedish massages at spas in the United States and
elsewhere in the West, many of the traditional Malay, Vietnamese,
Balinese, and even Indian health techniques are just starting to see a
huge revival and adoption by Asia's emerging middle class. "It's the
gentrification of their traditions," Bodeker says. "We're in the
process of a big transition from simple village treatments to 21st
century resort standards."
Call it a sort of globalization in
reverse, or at least the opposing trend of the spread of KFCs and
McDonald's franchises around the world. Despite the recession -- and in
part fueled by cheaper commodity prices -- Asia now has the largest
number of spas under development of any
region
of the world, says Bodeker. Increasingly, Asian luxury hoteliers like
Aman Resorts, Mandarin Oriental, and the Banyan Tree -- a Thai luxury
resort chain that opened a spa resort in Lijiang in southwest China in
2006 -- are building wellness retreats, not just adding spa facilities
to their urban or beach resort properties.
In Thailand, 19% of
respondents polled online by the International SPA Association said
they had stayed at a destination spa, as did 21% of Chinese and 15% of
Indians. And more than half of the people of those three nationalities
said they had visited a day spa. (The ISPA survey, conducted in Asia
for the first time last year, reaches only those with Internet access
and is therefore considered a self-selected sample of the urban elite.)
While
the global spa industry is valued at $255 billion annually, according
to the Global Spa Summit, data about the trend in Asia is only now
being gathered. A 2007 study by the GSS -- also its first-ever tracking
Asian spas -- found 82 destination or wellness spas in the Asia-Pacific
regions, which includes spas in Australia and New Zealand, as well as
Ayurvedic facilities in India, out of a global total of 1,485
destination or wellness spas. A decade ago, Bodeker says it's safe to
say, there were almost none of these facilities in Asia.
Thailand
was the first Asian country to develop a spa industry, which was
natural given its status as a rest-and-relaxation center for American
soldiers during the Vietnam War. "There's been an effort to separate
out the sex industry from the spa industry," says Bodeker. "Previously
the word 'massage' was a synonym for sexual services." Plus, Thailand
has a rich heritage of unique massage, herbal treatments, and
meditation, a philosophical framework of mind/body balance, a
well-trained service sector, and a highly developed tourism industry.
Now
India, Bali, China, and even Malaysia -- with its highly lauded Pangkor
Laut Resort -- are building up their spa industries, too. A destination
resort called Life Wellness Resort Quy Nhon -- based on local health
practices -- has even opened in central Vietnam.
At Chiva-Som,
while Europeans made up 51% of the visitors in May (the most recent
data available), Asians were second at 26 % of guests. And their
numbers jump considerably during Asian holiday periods such as the
Lunar New Year of January-February. With the recession, the fact that
Chiva-Som costs about 30% less than a comparable American or European
spa -- or even a regular vacation abroad -- means that many Asians are
choosing to stay closer to home this year, says Paul Linder,
Chiva-Som's general manager.
Americans and Europeans realize that
they can combine a Thai vacation with a spa experience for the same
price as a trip to, say, the Canyon Ranch or Golden Door spas in the
United States, or the Kempinski St. Moritz spa in Switzerland. "People
are being more careful in how they spend their money," Linder says,
"but more people are coming to spend it on their bodies than on luxury
products."
At Chiva-Som, treating the body both inside and out is
the norm. Daily routines start with a sunrise walk on the beach or Tai
Chi Chuan, then meditation, morning yoga, stretch class, and a break
for breakfast. (No oil, salt, or sugar, remember?) Then there's water
aerobics, regular aerobics, and an array of Pilates, kinesis, cardio,
and other classes.
Most patrons schedule massage and beauty
treatments for the rest of the afternoon: One daily massage is
mandatory, and most massage options include adaptations of Thai massage
techniques. With that kind of regimen, even the most unfit and
overweight urban Asians can't help but get healthier -- and feel
inspired by their own traditions while they're doing it.
Local
celebrity the Italian Duchess d' Ferrari offers her private residence
(Esencia Estate), for a week-long Mayan Retreat. The retreat provides
hours of relaxing and invigorating spa treatments based on the
indigenous and therapeutic techniques of the surrounding Mayan culture.
Some of the fabulous treatments include: “Sea and Sky Ritual” on the
beach, a toning Lemon Ritual, a Mayan Wrap to relive muscle tension, an
aromatic Royal Ritual, a stretching and strengthening Baxal Ritual, and
a renewing Cacao Ritual. Available through December 31, 2009, the seven
day Mayan Retreat starts at $1,410 per person. Guest rooms and suites
start at $605 per night. Two-story cottages are $1,729 per night with
such features as a private beach house staffed by Esencia's butlers,
housekeepers and chefs. This is perfect holiday tranquility in
beautiful surroundings.
For more information and full spa menus visit: www.hotelesencia.com
"It is impossible to overdo luxury. Give us the luxuries of life, and we will dispense with its necessaries. Easy to say, hard to be able to do unless you know the Guru of Luxury, Lorre White. I have traveled to many countries with Lorre and she really knows luxury. When she is not around me, I always watching Lorre’s videos and I read Lorre’s blog to keep up on what is new in the luxury market." Princess Victoria London
"Lorre White is a great expert source for luxury knowledge and insights. She is also a great connector in the luxury industry." Milton Pedraza, CEO, Luxury Institute, LLC The Wealth Report
"Lorre's take on the Luxury market is refreshing and frankly very much needed. Her stance on luxury as a "quality of life" vs. gluttonous amassing of quantity couldn't possibly be a timelier message given the times we live in." Michael, eVelvet Rope media, owner
"Lorre is ground breaking and creative and brings a unique and much needed luxury reach to the web with her timely Luxury Channel on iTunes & her LuxGuru blog. Now anyone in the world can watch." Peter M. Deeb, Chairman, Hampton & Cie SA (Suisse)
"I love working with Lorre, as she is truly unique expert in her field. She has a vast experience of luxury market and a very impressive international network. She knows the best luxuries by living her life in luxury." Mervi Sippola, Luxury Consultant, Monaco
"I have been a client of Lorre and White Light Consulting about the US expansion plans for Flow, an endurance drink for golfers. I am always impressed with her marketing ideas, professionalism and amazing international contacts." Marko Sjoblom , Flow Owner, Finland/Monaco
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