SHOWCASE YOUR LIFESTYLE on SQUA.RE a private invitation only social networking club on line with a hip video edge.
The first community-generated luxury Web 2.0 TV site has recently launched its beta version online. Combining the best of traditional and new media with a social networking functionality, SQUA.RE delivers a unique, interactive and engaging TV environment for its core audience of 18 – 35 year olds, interested in luxury.
By invitation only, SQUA.RE members can instantly upload video and slide-show content on their personal channel to share with their network or make available on one of the five TV channels, based on High Living, Nightlife, Style, Escape as well as the main SQUA.RE channel. In addition, members are given the ability to express their own ideas of luxury lifestyle through the SQUA.RE network community, showcasing topics from events and parties to luxury products and travel. At the same time non-members can access any of the main content, just by visiting the site.
Lorre White, a SQUA.RE private member and The Luxury Guru and owner of the LUXURY CHANNEL on iTunes and Zune will also be showing her Luxury Lifestyle video podcasts with the audience of SQUA.RE.
London based entrepreneurs Olivier Bassil and Jeremy Genin (both 25), SQUA.RE was created from the desire to broadcast both user generated and professionally produced content that promotes ‘life in luxury’. Described by the founders as ‘the Luxurealism phenomenon’, SQUA.RE is the only website that hosts the latest luxury news and reviews in video format while being accessible to the growing ‘net’ generation of affluent consumers. Olivier Bassil, who comes from a media business background, believes "The future of television is online Increasingly, audiences are viewing programs from their computer and mobile phones. SQUA.RE enables private online space where our generation can express and share the fun and inspirations behind exceptional lifestyles. We do not need another YouTube or aSmallWorld since they are the best at what they do. Instead we need to take TV social networking to an online, exclusive and luxury level."