Luxury is redefined. Lorre White, “The Luxury Guru” defines luxury as a “quality of life”, not simply amassing quantity. Luxury is an experience. The fastest growing luxury segment is the one that supplies an emotional component, experiencing life to its fullest. Not just buying crystal glasses but learning how to create them. Not just staying in an expensive hotel but staying in something unique and sleeping in a 15th century king’s bed. Luxury supplies a very special opportunity to experience something new. It is often educational and can be shared with friends and loved ones. The Robin Leech 80’s excessive decadence, disrespectful wastefulness of resources, and gaudy gluttony is gone. It is now an enlightened approach to living. It is about creating last memories. Don’t just exist… Live! Luxury, as Lorre defines it, is the Art of Living.